Logo needed for Childrens range
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Este cliente recibió 209 diseños de logo de 58 diseñadores. Eligieron este diseño de logo de AD-X como el diseño ganador.
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Resumen de Diseño de Logo
I am looking to develop a new exciting logo.
Where the challenge lies is in the fact that my end user is children, but the purchasing market is their parent. So whilst my brand needs to appeal to kids (Our demographic is children between the ages of 4 yrs and 9 yrs ideally) and excite them, I need to make sure that the brand appeals to adults and conveys the right sentiments. The same applies for the logo which I am looking for.
In designing the logo, It is important that you understand that it must be able to be used on digital platforms, on printed stationery and on a children’s plush toy. Thus the lines must be clean so that it can cover all mediums equally without becoming hard to see.
It's important this logo is gender neutral (ie is not masculine nor feminine) as our brand is also to be gender neutral.
The ambassador for our brand is to be Pheletant the Elephant (also known as Phelly) So when designing the logo, please incorporate character and fun into it. But it needs to portray a character i.e. not just be an elephant. We want it to be cute, not cool. Kids should see it on the shop shelf and beg mum and dad for it.
Phelly loves life, feels amazing, is positive, likes him/herself and wants all children to feel as amazing as he/she does. He does this buy delivering little notes with messages of support and love.
When you see the Phelly plush toy - it means that he has left a card somewhere nearby for you to find. That card SHOULD make you feel much better about yourself and your life.
Objetivo del mercado(s)
Targeting children aged 4 yrs - 9 yrs (as well as their parents)
Tipo de industria / entidad
Education
Texto del logo
Pheletant the Elephant
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Title, picture, clear font, character,
- gender neutral tone
Agradable de tener
- Logo device which can be used in isolation of the text
No debería tener
- Cursive font, very small lettering, too many words, be too busy, gender specific overtones