• US$200

• 31 diseños

• 18 diseñadores

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Resumen de Diseño de Logo

Business Name is Loan Mobile Mortgages. I'm looking for a new logo for my business. The logo will appear on printed materials, website, business cards, ads and flyers. With the logo I would like to get an accompanying colour pallette and possible style guide which will be used to base the website and other materials on.

I am an independent Mortgage broker, helping people find the right home loan. Many people are first home buyers, or are obtaining a loan for the first for an investment property. People use a mortgage broker to help guide them through the complicated process and to choose the best loan to fit their circumstances. Most customer interviews are done in their homes, offering a convenient and free service.

Idea behind the business name:
'Loan' relates to the primary product being offered.
'mobile' relates to the mobile nature of the service (i.e its mobile and comes to the customer). It's also a play on the ending of auto'mobile' as I was thinking if creating signage for my car - which would thus become the Loan-mobile

Key themes that must be included.
1. Mobility
2. Home

Designs submitted have incorporated graphical elements implying the home theme with a simplified house roof outline which works well, possibly as a framing device for the text. Other's have (less effectively) conveyed the mobility theme with a van, or wheels. I want a design that suggests both themes but does so with subtlety. Rather than the entire van or outline I had an idea in mind of using the bottom of a car or van outline - maybe just the wheels.

I do not want the non-text elements to be cryptic or require a lot of figuring out what it means. I want the non-text elements to be instantly recognisable as 'home' and 'mobile' but while still being subtle.

Key characteristics.
1. Use of bold colours, 2 or 3 colours at most.
2. Image elements and text to be bold as the logo will often be on signs and I want it to be visible and recognisable from a distance. No fine detail, no elaborate fonts, simple, bold.

Thanks

Objetivo del mercado(s)

Target audience is first home buyers and first home investors. Male female, mostly couples IN 20's to 30's.

Tipo de industria / entidad

Investment

Texto del logo

Loan Mobile Mortgages

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Estilos de logo de interés

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Estilos de fuente para usar

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• 1. Include non-tech elements that use immediately recognisable imagery for the home and mobile themes but do so subtly without overpowering the text. By this I don't want my logo to require an overpaid marketing executive to explain how a few squiggly lines represent the themes, I want them recognizable at a glance
  2. Bold lines, images and fonts.

No debería tener

• - fine lines
  - detailed graphics
  - characters, people or faces etc
  - over the top colouring - 2 to 3 colours max