American pesto sauce company needs a vintage/ old fashioned package design
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Resumen de Diseño de Empaque
Company name: Yolanda Pesto.
We need a food label design for 4 different flavors of pesto sauce: classic almond, sundried tomato, roasted red pepper, and Cajun spice. For those that do not know what pesto is, it is a sauce like tomato sauce that is traditionally Italian and goes on pasta or whatever you choose to put it on and the consistent ingredients are garlic, cheese, nuts, olive oil and basil. They are fresh, all natural without preservatives, artificial flavors or colors.
The design of the jar is an old fashioned wire bale jar used for preserving foods ( attached is a picture). I'm looking for a label with:
• an upscale vintage feel but will also stand out on a grocery store shelf. I have attached an example of the feel I am looking for as well as the format of the words with my company name.
• The word "Pesto" must be prominent on the label.
• metalic gold boarders that go around the whole label maybe with gold embellishments if you see fit for that upscale feeling.
• Also, as you can see in the attachment, there are different typesets. And it must be easy to read from at least 3 feet away.
• Each label will have a different color corresponding to the flavor- could be part of the flavor text
• The bottom of the front panel must have “Net Wt. 5.75 oz (162g)” in a creative format how you see fit. Measures: height-28 mm, width-75mm
• Need logo for top part of label with the letters YP for Yolanda Pesto and it will also contain the website, address and parent company name, use by date, etc. Measures:50 mm diameter
• The back panel of the label will contain the nutrition facts, ingredients and bar code. Measures: height-28 mm, width-75mm
Also the label is one piece with 3 different sections. Attached will be an example with measurements.
Actualizaciones
Check out this website on packaging. I absolutely love love love the Victorias Kitchen almond water labels. The colors for the different flavors. How its not just horizontal or vertical. The different typesets/fonts/typography. The flourishes and background thats faded.
http://lovelypackage.com/page/3/
Added Friday, November 22, 2013
Project Deadline Extended
Added Friday, November 29, 2013
Objetivo del mercado(s)
Target market is medium- high income foodies between 35-65
Tipo de industria / entidad
Grocery Store
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Net Wt on front lower panel. Separation of the company name Yolanda & Pesto. See attachment.
Agradable de tener
- Name of flavor designed in a wave pattern as shown in attachment. Hand drawn font OK.