Consumer electronic retailer needs captivating ad for Sydney train campaign
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We sell portable cell phone chargers and accessories from vending machines. We've recently installed a number of our vending machines in Sydney train stations and will be running an ad campaign to promote our products and generate awareness of our machines on the trains. The format must be 1200mm W x 240mm H in PDF format with a non-white background (our logo colours are black, orange and grey). We're looking for an ad that will:
1) catch the attention of passengers
2) show our brand as smart, stylish, appealing
3) provide enough info about what we sell and a way to find our kiosks (we'll likely create a custom URL to include on the ad)
Optional: we can advertise that when 2 or more products are purchased together, the customer will get 10% off.
Actualizaciones
Slow in providing feedback
Objetivo del mercado(s)
City commuters, age range 16-50, both male & female, moderate to heavy cell phone usage
Tipo de industria / entidad
Retail
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- - Powerpod logo
- - Optus artwork "get Optus prepaid here yes" (attached)
- - Optus fine print (to be provided and added at a later stage...not necessarily relevant to the design)
- - Captivating message (but short & sweet) relating to a flat battery / charging your phone
Agradable de tener
- - Photo of our vending machine (you'll need to photoshop from the attached samples)
- - Photo(s) of our power banks, perhaps photoshopped to show one plugged in to a user's phone
- - Photo of the Optus SIM pack
- - A couple of copy ideas: "You're probably only reading this because your phone's gone flat", "Recharge", "Stay connected", "Powerpod kiosks now located at most major stations", "Get 10% off when you guy two or more products together"
- - Mention of our other product categories: cables, audio / earphones, SIM cards