• €90

• 33 diseños

• 4 diseñadores

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Resumen de Diseño Publicitario

Company: 3circlefunding GmbH (3cf.ch)
Campaign: First major marketing push
Scope: Billboard posters

Company description:
3circlefunding GmbH is a crowdfinancing platform, where people and businesses needing money can raise funds in three different ways: 1. Crowdlending (borrowing and paying interest), 2. Crowdfactoring for businesses (pre-financing an open invoice), 3. Crowdfunding (rewards-based funding). What 3circlefunding from the competitors differentiates is that borrowers can borrow at their own conditions (amount, duration up to 5 years, and interest rate).
MORE INFO: www.3cf.ch

We are also changing website colours to blue away from brown.

Need:
We need to attract more users to the platform and because we only operate in Switzerland, a poster campaign is meant to create awareness of our brand and services.

We need 2 posters designs in F 200 and F 24 Large Format (Here is a tool to see poster sizes (https://booking.clearchannel.ch/en/poster-design-tips-and-checklist)

Notes:
We would like to use 3cf.ch as the name and address of the platform. We do not want plant motifs (growth of a plant from dirt, or money growing).

Slogan Ideas:
Too much money? Not enough money? Come to 3CF.

We’ve got your next loan.

Balanced for borrowers and lenders. <— potentially a secondary text block

Objetivo del mercado(s)

People who need money (businesses and private people) as well as people and businesses looking to invest money. It needs to speak to both.

Tipo de industria / entidad

Financial

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Estilos de fuente para usar

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Colores

Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• Message and headline: must get across in 1–2 seconds, be catchy and easy to grasp
• Few words: maximum of ten
• Font size should make text readable up to ten metres
• High contrast dark on light and complementary colours are easiest to take in
• Logo must be clearly recognizable.
• Elements essential to the image, such as texts, should be placed at least 6 cm – in the case of F12 and F24 – and 4 cm – in the case of F4 and F200 formats – from the edge at the top, bottom and sides (this is mandatory in the case of posters placed in light boxes).

Agradable de tener

• Zopa and Funding Circle have done some creative posters.

No debería tener

• No plant images

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