Label for Sports Nutrition Supplement
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I need a label design for a pre-workout sports nutrition supplement. A pre-workout supplement helps increase energy, strength, stamina, and endurance.
The name of the company is Winners Nutrition
The demographic is males between the ages of 18-35 who like to workout to stay in shape.
I'd like to see designs that have a red (#FF0000), black, and white color. The container will be black and similar to this one:
https://www.amazon.com/Sheer-Strength-Labs-Workout-Supplement/dp/B0157EHFAQ/ref=lp_13879573011_1_14_a_it?srs=13879573011&ie=UTF8&qid=1511907463&sr=8-14
Some designs that caught my attention are:
a) http://www.coca-cola.co.uk/stories/coca-cola-zero-sugar-new-and-improved-sugar-free-coca-cola-launches-this-summer
b) The Coke Zero can (2nd can from the left side) http://metro.co.uk/2015/03/09/coca-cola-is-trialling-new-unified-packaging-and-its-totally-different-5095251/
c) https://www.amazon.com/GAT-Clinically-Nitraflex-Testosterone-Enhancing/dp/B007P7DOT0/ref=sr_1_17_a_it?ie=UTF8&qid=1511903384&sr=8-17&keywords=pre%2Bworkout%2Bpowder%2Bfor%2Bmen&th=1
d) https://www.amazon.com/VINTAGE-BLAST-Pre-Workout-Non-Habit-Forming-All-Natural/dp/B00P6VQYJO/ref=sr_1_27_a_it?ie=UTF8&qid=1511903454&sr=8-27&keywords=pre+workout+powder+for+men
e) http://www.designhill.com/design-gallery/rhino-pre-workout-37770
f) https://www.packagingnews.co.uk/features/comment/history-of-the-world-in-52-packs-10-the-marlboro-flip-top-box-29-09-2015
This label should do the following 5 things:
a. Stand out
b. Be simple
c. Pass the 5 year old test
d. Trigger emotional engagement
e. Create iconic assets
You can read more about what these 5 elements mean here... https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#2da42c703ac4
The final design should communicate increased physical performance.
The instructions of the label are attached and include the elements that need to appear in each section of the label.
The company logo is attached.
The barcode is attached.
Thank you.
Actualizaciones
Hi,
Just wanted to let you know that we've extended the deadline to pick a winning design. Because of the high quality of the designs we've received, we simply need a little more time to decide. We expect to pick a winner on/before this Saturday.
Thank you for your patience.
Added Thursday, January 25, 2018
Objetivo del mercado(s)
The demographic is males between the ages of 18-35 who like to workout to stay in shape.
Tipo de industria / entidad
Supplement
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- This label should do the following 5 things:
- a. Stand out
- b. Be simple
- c. Pass the 5 year old test
- d. Trigger emotional engagement
- e. Create iconic assets
- You can read more about what these 5 elements mean here... https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#2da42c703ac4
- The final design should communicate increased physical performance.
- Red color should be this color of red... #FF0000
- Using a blue color is NOT a must have, BUT if you decide to use a blue color, use this color of blue ... #0019A8
Agradable de tener
- OPTIONAL >> These effects caught my attention and are 100% OPTIONAL. Use them only if you feel it will make a better design.
- 1) A text that goes from small to large, such as the WHEETIES text shown here... https://www.wheaties.com/
- 2) A text that is vertical, such as the ONNIT text shown here...
- https://www.onnit.com