Development required on existing logo
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Este cliente recibió 103 diseños de logo de 14 diseñadores. Eligieron este diseño de logo de Liyana como el diseño ganador.
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Resumen de Diseño de Logo
Kep Whitley Pty Ltd is a new business based around an especially passionate pastry chef that is focused on delivering classic small pleasures with a bit of quirk.
Kep's next project is a pop-up store creating high quality and intricate chocolate bonbons, ice-cream made from fresh local ingredients and other baked treats.
A vertically stacked logo has already been completed and used for an initial collaboration / product launch, but alas - original designer is on maternity leave!
Next steps / requirements:
1. The existing "Kep Whitley" logo will need to be reworked into a horizontal / landscape format. This is required for use when the footprint or shape of the current vertically stacked logo will not be suitable eg. a horizontal light box that will be used outside a storefront or new packaging designs as they arise.
2. We will need a logo with a tagline added so that customers understand what to expect. The tagline should be "Ice-cream, Chocolate, Treats" and I would like to see it in some kind of script font.
a) Please supply a file with the tagline added to the original vertical stacked format
b) Please supply a file with the tagline added to a horizontal / landscape format.
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Attached below is:
1. Existing work completed (files supplied by designer)
2. A rough drawing to give the designer an idea of what I was thinking - I am NOT wedded to this idea, and it is actually LITERALLY scrawled on the back of an envelope.
Objetivo del mercado(s)
Urban foodies, young families
Tipo de industria / entidad
Chocolate Company
Texto del logo
kep WHITLEY ice-cream, chocolate, treats
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Existing format (stacked vertical) must not be altered as it has already been used on one collaboration
Agradable de tener
- tagline in script
No debería tener
- Should not have colours - monochrome / grayscale only please.
- Note that it will be used in conjunction with bright and bold colours and patterns.