International literacy non-profit needs a logo design
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Este cliente recibió 203 diseños de logo de 72 diseñadores. Eligieron este diseño de logo de Renewable como el diseño ganador.
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Our mission is to affirm and partner with vulnerable ethnic or linguistic communities who want to take initiative in the areas of education and development. Our primary focus is on Mother Tongue literacy, with programs serving children and adults. (http://LitInit.org)
Some of our partners refer to as as "Lit-Init", and this friendly name communicates a value of ours - which is to bring some "lit" (litearcy) into a wide variety of social development activities, such as medical relief, economic development, or advocacy and social justice. We are eager to partner with a variety of organizations, not only those who share our focus on education, as long as they share our desire to put the "last first" when it comes to vulnerable ethnic communities.
As such, we need a logo that communicates reliability and initiative in the face of challenges. We like the colors such as "pencil yellow", orange and green.
Attached are two logos. Our current logo depicts the letter "L" formed with two pencils. Recently we thought of a hybrid image (attached) of an open book, flying atop a downward pointing pencil, which communicates our focus on authorship (particularly among lesser-written languages), and the liberating effect it has on communities, promoting a healthy form of enhanced identity and self-confidence.
Actualizaciones
It would be good to see more submissions which work with the embedded notion of "lit-init", as described in the brief. As stated in the brief, we are looking for designs that lean toward "professional" on the scale of "personal<>professional". Judging by the recent submissions, we would like to revise our preference on the "playful <> serious" from "neutral" to moderately serious. Thank you, Troy
Objetivo del mercado(s)
development oriented non-profits, wider public. Our programs serve all ages: children, youth and adults.
Tipo de industria / entidad
Education
Texto del logo
"Literacy Initiatives", "Lit-Init", or perhaps "LI"
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- a book, pencil. An ethnic feel, balancing progress with diversity