Experimentation graphic identity project

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Resumen de Diseño de Logo
Hi, and thanks for reading this brief!
We are starting an exciting new civic tech project called Experimentation Works (or EW in short), alongside a few different citizen groups.
Through EW, we hope to incentivize citizens to start small-scale experiments that will lead to better outcomes and civic good (or simply improve the lives of our fellow citizens).
The platform will be theme-agnostic, so it doesn't matter in what context or thematic area the experiments (the projects) will come from.
We need a graphic identify, including a logo (or an image that would have a couple variants to play with), as well as some accompanying graphic elements (that we can use, for instance, as a backdrop on our social media, etc.), a common color scheme, and a couple of fonts that would work well with it.
Ideas we'd like to communicate are: evidence is useful, testing things in a rigorous way lets us know what works (so imagery of science, labs, beakers, but also the more abstract: 'evidence' or ‘rigorous methodology’).
If you have any questions, please let me know!
Objetivo del mercado(s)
All citizens and professionals who might be inspired by scientific rigour, using evidence in making decisions.
Tipo de industria / entidad
Tech
Texto del logo
Not sure we need a caption, it could just be the graphical elements, but if you think you have something good, try it out!
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Everything is on the table.
Agradable de tener
- Nothing specific here.
No debería tener
- Don't make it cartoony, or not serious -- we want this to inspire integrity, rigour, scientific process -- at its heart is better decision making, leading to civic good.