'Great Idea Cards' needs a new logo for product launch
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Este cliente recibió 167 diseños de logo de 74 diseñadores. Eligieron este diseño de logo de emy 5 como el diseño ganador.
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Resumen de Diseño de Logo
Our company is a motivational/business idea company that specializes in inspiring entrepreneurs and lifestyle design. Think '4 hour work week' or Tony Robbins. We’ve been in business for a while on a corporate level, but we’ve decided to take our product to the public and we’re launching next month. Our product is printed on a standard playing card and we need a fantastic logo that grabs your attention. The logo will appear on every one of our playing cards as well as website and collateral.
The three words “Great Idea Cards” should be visible and stacked on top of each other. We'd prefer them to be in ALL CAPS (although I'm open to variations) and to have the word 'IDEA' in a different color to the other two words. Below this word stack should be a modifiable area, this could be a ribbon, banner or plain text depending on your design. On this version it should say 'Volume 1'
The motivation behind the logo should be “inspirational”. It may have graphic elements that say “aha, I’ve had a great idea”. Also, please think about an emblem style design, something fully enclosed so it can be printed on any color card. See the attached files for examples of logos we like from the gaming world.
I’m looking for fresh thoughts here and am open to your creative ideas. I’ve attached our current and a proposed logo (which I don’t like) for reference.
LIKES
Emblems
Old school logos
Minimal design logos
Color
3D
DISLIKES
Black and white/greyscale
Steer away from ‘single gender colors” like pink and blue, they're fine when combined with others though
Objetivo del mercado(s)
Millennial, entrepreneurs, lifestyle hackers, lifestyle coaches
Tipo de industria / entidad
Motivation
Texto del logo
GREAT IDEA CARDS (main logo text) VOLUME I (sub-text)
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Stacked design, roughly rectangular in shape (taller than wide)
Agradable de tener
- All caps. Open to other ideas but all caps feels right
- Flat or 3D, open to ideas
- Emblem style logo, see screenshot
No debería tener
- Anything that feels gimicky.