Design Concept - Digital Roadside Signage
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Resumen de Diseño de Brochure
We need a design concept to convey the benefits of our digital roadside signage product. It will be used in various sales kits.
The product is a large 30square metre digital road sign, 10:3 widescreen aspect ratio on the side of a city's busiest intersection. The purpose is to sell advertising to consumer brands. We need the design to convey two thing:
1. The crisp, colourful digital functionality of the screen to set it apart from static signage. Think of it as a large television screen eminating colourful brand advertising messages. Use of sharp and colourful messages eminating from the screen, perhaps in a layered collage will represent the screens ability to display backlit, rotaing advertisements.
2. That it will be displayed to high vehicle traffic numbers. Consider using vehicle light trails or something that conveys drivers visibly looking at the screen.
I've uploaded some images that may or may not help with direction.
I've extended the deadline for this by 7days.
Actualizaciones
Project Deadline Extended
Added Saturday, March 03, 2012
Objetivo del mercado(s)
Targeting marketing and brand managers for consumer brands medium size to multi-national.
Tipo de industria / entidad
Advertising
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Must have image of screen displaying digital content
Must show that it is roadside, convey traffic passing or drivers looking at the screen