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Program Veritas - logo design for an in house project - airline.
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Este cliente recibió 149 diseños de logo de 51 diseñadores. Eligieron este diseño de logo de DesignDUO como el diseño ganador.
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A$250
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149 diseños
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51 diseñadores
Resumen de Diseño de Logo
I am looking for a logo design to represent an in house program of work.
- The program is called ' Veritas ' - representing the concept of 'truth'.
- Our company is a national airline
- The project pertains specifically to the finance division but the target reach will be much broader, airline wide.
- We are undertaking an exercise to roll financial data from many different source technology systems, combining them into one new system - thereby creating one single ' source of truth ' application to house finance data - hence ' Veritas'.
- The logo will be used on all marketing collateral and communications pertaining to the project.
- We are open to concepts but want to steer away from just the standard, dry concept that finance represents.
- Finance people, and the consumers of this data are generally intelligent, analytical, driven by fact and would not be considered ' creatives '. Therefore we need something to excite them.
- our company flies internationally, domestically, is a house-hold brand and encapsulates the spirit of the country.
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Actualizaciones
Hi everyone. Thank you for submitting all your designs. They all convey a concept of trust, and I think they definitely say ' finance ' . That's perhaps a part of the problem - a little too safe and secure. Could we see something a bit more abstract, more colourful, a bit more interesting - more an actual logo made up of a shape or concepts tied together rather than a logo made up of "PV' . Also - I apologise but we will need to change the P for ' project ' to P for program. So ' Program Veritas'.
Can you have another go please?
Many thanks to you all for your efforts thus far.
Added Wednesday, January 31, 2018
Objetivo del mercado(s)
A positive finance division within a big airline that has a great culture.
Tipo de industria / entidad
Airline
Texto del logo
Program Veritas
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Estilos de fuente para usar
Gustan otros estilos de fuente:
- Please use Ciutadella regular from the zip file attached.
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Positivity and an upbeat feel about it. Even though it's finance - we want to excite the division that's going to benefit from this.
- We anticipate a tag line being chosen and added to the final design so it will need to be able to support an addition at the end ( we're still tag line defining - but something simple ). Also - please ensure 'Veritas ' is designed in sentence case not caps.
Agradable de tener
- We are a warm, optimistic and personable brand . Our staff are loyal and aviation is dynamic We would like to see a logo which reflects simplicity and positivity. Less is more. It is not necessary to create a logo the name of the program. All the submissions thus far have adopted that concept but I would like to also see other styles.
No debería tener
- We're trying to move from complicated to simple so would appreciate a logo which conveys exactly that!