Lanz Collection new label design.
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Este cliente recibió 14 diseños de viñeta de 8 diseñadores. Eligieron este diseño de etiqueta de PRG como el diseño ganador.
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Resumen de Diseño de Etiqueta
Lanz needs a new image that communicates quality, authenticity and modernity.
Our marketing strategy is based on competitive price and good quality.
We need the design shown below (8 wines):
1. Spanish red wine
2. Spanish red wine
3. French red wine .
4. Chilean red wine .
5. Argentine red wine .
6. Mexican red wine .
7. French red wine.
8. Italian red wine .
One base design with 8 variations and colors ... we what the Nespresso line of wine per say. Or another good example is the Vitamin Water line.
Actualizaciones
Justo to clarify an important issue: we need a new LABEL not a new logo. You can find the logo file (lanz logo 2013-grid) on the proyect. Thanks!
Added Friday, November 29, 2013
Objetivo del mercado(s)
Premium shoppers from wine want quality and design.
Tipo de industria / entidad
Marketing
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The new logo *Find it on the files. *
Year of production.
Type of grape.
Country.
Region.
Bottles preferably with the traditional silhouette of 750 ml.
Label size it´s up to you.
Agradable de tener
- I uploaded some examples of "line products" , this is what we are looking for to have in Lanz Collection.