Identity Creation For An Umbrella Brand In Packaged Food Category

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Este cliente recibió 110 diseños de logo de 52 diseñadores. Eligieron este diseño de logo de arial 2 como el diseño ganador.
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Resumen de Diseño de Logo
Project Objective: To create a master brand logo for "Nepa Valley". The brand will have a wide range of food products like biscuits, cookies, rusks, cakes, edible oil, snacks etc. This will be a master umbrella brand, which will have some products (like rusk) directly under it, while some other will be sub brands (like cream biscuit for kids and crackers will be sub brands).
Communication Objective: The logo needs to convey the spirit of aspiration with in Nepal and must make a Nepali feel proud of the brand.
Philosophy: The brand is part of a group which has a vision of making Nepal a benchmark of global quality brands. It will offer high quality products at affordable prices owing innovation in business processes, and localised manufacturing.
Design Considerations: The logo must be suitable for food category. Color zone should be red, green, yellow. A simple symbolism/icon/mnemonic may be added.
Actualizaciones
A lot of designs are not in sync with the color scheme suggested (Red/Orange/Yellow + Green). Brief also clearly says we do not want mountains and temples. Once we filter entires basis these criteria, we are left with very few good quality designs. Also, a lot of designs are made with existing stock of mnemonics and symbols from logo creation websites. They are not ownable. So we would like to see a few more original designs before deciding.
Objetivo del mercado(s)
Nepal
Tipo de industria / entidad
Food Production
Texto del logo
Nepa Valley - Pride Of Nepal
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Relevance to food category. But no direct food symbol.
Agradable de tener
- Any element that can convey pride to Nepal
No debería tener
- Sun, Mountains, Nepal Temple