New Logo for Generational Consultancy

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Este cliente recibió 95 diseños de logo de 37 diseñadores. Eligieron este diseño de logo de Bluemedia como el diseño ganador.
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Resumen de Diseño de Logo
Need to revise/update modernize logo for consultancy that focuses on generational dynamics in the workplace and marketplace.
Company name is Generations Matter. Existing logo can be seen at generationsmatter.com. The "bug" is meant to represent three different generations interacting (in the U.S. -- Boomers, Gen Xers and Millennials).
New logo needs to have more current color palette and font style. Plus, we want to communicate that we offer "America's best generational insights." So, something that helps communicate that we are insightful, enlightening, opening people's eyes, helping people "get it" would be ideal. Our insights also focus on what's coming, so the logo and/or bug should help communication forward looking, or future.
Updates
The initial submissions are using the existing colors. You don't have to. Use colors you think are "modern" and convey the message we want to convey.
Added Saturday, December 07, 2013
Objetivo del mercado(s)
Corporations and organizations looking for insights.
Tipo de industria / entidad
It Company
Texto del logo
GenerationsMatter
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.