Real Estate Brokerage seeks clean and cohesive branded materials
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Resumen de Diseño de Papelería
Be Realty is a growing, 6-year-old real estate brokerage in Chicago. We are in the process of transitioning into a new headquarters location. Many of our marketing materials will need to be disposed of because they have the old office address. We are hoping to take this opportunity to develop a clean and cohesive set of branded materials.
We like clean, professional, and flexible designs that are understated but exude our enthusiasm that well-guided real estate decisions lead our clients to “be where they want to be.”
Specifically we are requesting designs for:
1) 9”x12” vertical folder with double pocket: used primarily for presenting sales materials during pitches to potential real estate buyers, sellers, or property management clients. One of the pockets should hold a business card. Required elements:
o Logo
o Tagline
o No address (allowing use in multiple office locations)
2) Be Marketed handout: used in the folder for marketing presentations (current version attached)
3) Legal-sized envelope
4) Professional letterhead*
5) Internal-use “Ways to Be” contractor training document template (example attached)*
6) External-use “Be Ready” guide document for clients (example attached)*
*prepared such that we can either implement as a Google Document template or professionally print.
Our new contact information is:
Be Realty, LLC
3352 N. Sheffield
Chicago, IL 60657
773-234-3363
www.berealtygroup.com
Actualizaciones
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Objetivo del mercado(s)
Our target market is affluent, successful individuals of varying ages—and includes international clientele.
Tipo de industria / entidad
Real Estate
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- COLORS: Please see the attached "colors" file for required color palette.
- FONTS:
- Georgia = be realty™ (primary logo)
- Gotham Narrow = be where you want to be. be realty.® (tagline)
- Logo and stand alone use of tagline should utilize lowercase text. If written as part of copy or contact information, use capitalization.
Agradable de tener
- Where appropriate, incorporate our tagline (with registered trademark symbol):
- be where you want to be. be realty.®