Social Capital Exchange / SocapX Logo Design
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Este cliente recibió 123 diseños de logo de 47 diseñadores. Eligieron este diseño de logo de B_O_R_N como el diseño ganador.
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We need a logo designed for our social enterprise called Social Capital Exchange, also abbreviated to SoCapX. Key from a design perspective is reflecting that SoCapX is the integration of three elements - People, Capital/funding and Technology/data. The Social Capital Exchange is a platform to help funders to invest in social causes more effectively and to help build the capacity of NGOs and Charity organisations to deliver their services more effectively. Blockchain will feature strongly within the platform function.
just some additional input :
Keywords
• Community
• Balance of value
• Collective resource
• Intuitive and responsive
• Shared vision
• Trust and accountability
• Guidance
• Insight driven intervention
• Sustainability, efficiency, effectiveness, relevance
• Connections
• Collective support
• Disruption and innovation
• Organic and dynamic
We want images that convey:
* Value add in all aspects: financial, community, service delivery, sustainability - while we don't want to overstate the financial aspect because SoCapEx is about way more than that, financial speaks to people - in the corporate space, money follows money...in the NGO world, they always need money and will go where they think they can get money. So I think we need to subtly highlight that aspect, the value add is far greater than that...regardless of the resource, it is about targeted connection and efficiency...but the initial resource interest is usually financially motivated.
* Social capital
* Efficiency
* Collective power without sacrificing individual identity and needs
* Pride in being part of this 'community' which is working to develop SA
* Mass buy in - wide participation whether you're a corporate, individual or organization
* Interconnected but independent
* Mutual responsibility and benefit
* An end to reinventing the wheel
* Multi-layered utility of all resources and people
* Trust - buy-in to a shared concept
* Partnership - everyone is an equal player that has value add - the system doesn't work without each component/player
* Lack of sole ownership
* This is the framework that can build social capital
* We want to get at people's desire to do good, to give something, to believe there is a better way but dispel their skepticism and alleviate their fears that their money won't really make a difference or go to the right place or contribute to real change...we want people to believe in SoCapX and really see it as offering a real solution
Basically, the SoCapX represents a fundamental change in how we look at and approach social development, as well as how and where we place value, therefore, all images and branding need to be different from the typical images/slogans of helping hands, bottom up development, together we can, non-profit, funder vs fundee, needing help, etc. We want something that conveys value, efficiency and power in the collective.
Actualizaciones
Gathering more feedback
Objetivo del mercado(s)
Social Development, Charity funders, NGOs, Philanthropy, Charities
Tipo de industria / entidad
Charity
Texto del logo
SoCapX and Social Capital Exchange
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Gustan otros estilos de fuente:
- Amble, Advent Pro, Agane`
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Three distict elements that can be separated out to be able to link to the elements of people/social value, technology/data and Funding/Investment. Should be sophisticated and chic.
Agradable de tener
- Ideally blue but most colour combinations considered
No debería tener
- Red colouring. Gimicky icons,