Thynne & Macartney logo
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Este cliente recibió 248 diseños de logo de 83 diseñadores. Eligieron este diseño de logo de pine design como el diseño ganador.
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Thynne & Macartney is a Brisbane based, independent, commercial law firm that celebrated it's 120th anniversary in 2013. Our clients are based primarily in Queensland, but we have clients all over Australia and internationally as well. We were part of a national alliance of independent law firms that all had similar logos. This alliance dissolved as of 30 November 2013 and as such, we require a new logo. I have uploaded our current logo for your information. We are looking to move completely away from this style. In part because it is impractical, it is too long and shrinks badly.
We are happy to embrace our past but do not want to live in it. Due to the age of the firm, Thynne & Macartney is seen as being a bit old-fashioned. We would like to move away from this image and would like a modern, contemporary logo - but something that is timeless and won't date, at least not too quickly. Part of this modernisation is to replace the amphersand with a + symbol. Thynne + Macartney is very long, so we want to have the logo over 2 lines to make it easier to shrink. Our website is www.thymac.com.au
Actualizaciones
Project Deadline Extended
Reason: The committee does not meet until 14 January to review the designs, so we can extend the deadline.
Added Sunday, December 29, 2013
Project Deadline Extended
Reason: The deadline has been extended for those designers who have been contacted with requests for amendments so the amended versions can be uploaded.
Added Thursday, January 16, 2014
Objetivo del mercado(s)
We act for corporations, small and medium enterprises, and private clients. We have some unusual practices including shipping & maritime, media and agricultural.
Tipo de industria / entidad
Law Firm
Texto del logo
T+M Thynne + Macartney or TM Thynne + Macartney
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The words 'Thynne' and 'Macartney' must have equal prominence, ie. the same font size.
We want to use + instead of &
'Thynne' and 'Macartney' over two lines.
Sentence case.
Something that is modern, but won't date too quickly.
The logo must be clear and easy to read when shrunk to 3cm in width.
The logo must be clear and recognisable in mono form.
Agradable de tener
- We were looking at blue or a bright blue-based red (with black in both instances). Happy to look at options.
We would like to look at some conceptual / symbolic element with the text in place of the T+M or TM - maybe a stylised TM? Or not - it can be totally abstract.
We are looking at either T+M Thynne + Macartney or TM Thynne + Macartney
No debería tener
- Do not superimpose the T and the M - this is too is close to our previous logo
Steer clear of legal cliches such as scales of justice and law court columns
No serif or thin fonts
No logos in upper or lower case only
No logo using multi-colours
No borders
Nothing on the diagonal
No vertical lines – horizontal lines are fine
No PMS 453U or Pantone 188U (current logo)
No browns, olivey greens or maroons