Branding for Pōmōna Cider a new Tasmanian cider company

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Este cliente recibió 40 diseños de empaque de 15 diseñadores. Eligieron este diseño de empaque de Pinky como el diseño ganador.

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Resumen de Diseño de Empaque

We are a new Tasmanian cider business looking for a logo/label design to be used on our 330ml cider bottle labels and as a logo.
We want our cider label to pop and stand out from the rest.
As our cider is a Tasmanian product we would like it to appear as a premium product.
I have attached pictures of all of the other Tasmanian Cider labels to give an idea of what we are competing with NOT because we like the designs!!!

We are yet to start advertising our business so it is all an open slab, we have no starting point just a few ideas that have been listed below in the "Nice to Haves" section.



This brief has been updated as what we originally requested was too similar to other labels already in production so didn't give our product an edge.

The label size will be approx 80mm x 125mm



Ícono de Información
Actualizaciones

Low design quality

Low designer entries

Low designer entries

Low designer entries

Objetivo del mercado(s)

Craft cider market, bottle shops, boutique bars and restaurants


Estilos de fuente para usar
Serif
Decorativo
Script

Colores

Diseñador para elegir los colores que se utilizarán en el diseño.


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • The words
  • "Pōmōna Cider" with the diacritic's over the o's
  • "Tasmanian Made"
  • or
  • "Made in Tasmania"
  • The Tasmanian part can be in all caps if it looks better
Agradable de tener
  • All or some of the below incorporated into the label:
  • Pōmōna was the goddess of fruit trees, gardens, and orchards.
  • She watched over and protected fruit trees
  • She was thought to be a wood nymph which are usually represented as beautiful, young girls.
  • We would like our label to possibly incorporate the above.
  • Maybe a wood nymph/goddess in an apple/pear orchard or against an apple/pear tree.
  • Maybe no tree, just the nymph/goddess holding fruit.
  • Maybe an apple/pear branch with a nympy/goddess under it.
  • I have attached a few images from google of wood nymphs and fruit goddess' for inspiration. Not sure if realistic or animated would look best, but if animated, not cartoon like as we would like a premium look. Possibly similar to the attached Pagan Cider artwork
  • We will have 3 types of cider; Apple, Pear and Apple & Strawberry so essentially 3 labels, maybe the apple tree could change to a pear tree and for the apple & strawberry cider maybe strawberries growing under the apple tree?
  • All just ideas, we are open to :)
  • If you think something else will suit the name, please feel free to submit it

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fairy 1 Thursday, 12 July 2018 23:33:13
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fairy 2 Thursday, 12 July 2018 23:33:13
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nymph Thursday, 12 July 2018 23:33:13
jueves, 12 de julio de 2018