Logo for 'Get There' Campaign
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We are seeking an updated logo for the Get There campaign, an annual event that celebrates community connectivity, active transportation, and sustainable transportation options, and involves community and business participation to encourage biking, walking, carpooling/ vanpooling, and transit. Get There features public outreach events such as group bike rides and a transit-user-appreciation breakfast. The campaign also provides prizes for members of a regional ridesharing online database, who use the database to track their trips by biking, walking, etc. during the month of May annually.
The campaign is a partnership between the City of Corvallis, Oregon and the Oregon Cascades West Council of Governments, a regional planning and service-delivery agency. The program’s existing logo dates back over five years, and a refresh is overdue.
The agencies are committed to inclusive community engagement efforts, and a well- designed and modern logo will help ensure a cohesive brand identity and a high level of professionalism for work products, public outreach materials, the campaign’s online presence, etc.
The logo should feature a sleek, simple, bold, and clean design so when it is scaled down to be used on letterhead, for example, its readability is not diminished. It should be in a round or horizontal shape.
Dark blue or green are preferred colors and would work well when paired with logos of our associated entities.
Emerging concepts include: Transportation, Connectivity, Active, Healthy, Multi-Modal, System, Efficiency, Safety, Public Transportation, Walking, Bicycling, and Community. The transportation modes (biking, walking, transit, etc.) do NOT need to be explicitly pictured. Elements from the natural world can be considered in an abstract way (mountains, rivers, trees, fields, etc.) as well as the built environment (buildings, roads, etc.)
Please consider the logos in the attached compilation to get a sense of the stylistic approach we are looking for. Included in the compilation are:
• Logos from a selection of other rideshare programs in Oregon
• The logo for the Oregon Cascades West Council of Governments (OCWCOG), which is the umbrella agency staffing AAMPO
• Logos for other OCWCOG programs
I've included the current Get There campaign logo, as a reference for what we do NOT want.
Actualizaciones
Need extra days to review
Texto del logo
Get There (with or without explanation point!)