Design a Corporate Logo/Icon treatment for use in web and marketing collateral
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Este cliente recibió 136 diseños de logo de 48 diseñadores. Eligieron este diseño de logo de Robert Macwan como el diseño ganador.
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We are working with a company that has four business units. Each business unit does something different within a specific industry. They all utilize the parent company name which is two words or in most instances, they utilize the first two initials of the name. For example The PI Group. Our objective is to create a logo/lock-up that allows these four elements to work together. It would allow employees to specifically be aligned with one business unit, but have the potential client understand that the company is bigger and comprised of four business units. Attached is a PowerPoint mock-up of a treatment that uses four colors. It starts as a globe because of the global nature of their business. A color wheel appears around the globe and the the logo lockup of the compnay appears in the middle. With each business unit one of the colors highlights and the rest fade. The names of the business units could be inside the colors as well. This logo and name lock-up will be utilized on all collateral material, web sites, and other materials.
ADDITIONAL THOUGHT STARTERS: Look at things that incorporate an "infinity" symbol as a logo mark. See examples attached below.
Objetivo del mercado(s)
B2B
Tipo de industria / entidad
Marketing
Texto del logo
Perpetual Insights or The PI Group
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- It's imperative for the design to incorporate some way to designate the four business units.
Agradable de tener
- Try something circular.....perpetual
- of PI
- Try playing with typeogrpahy on Name without a logomark....try the log as a LOGOTYPE ONLY...POSTED NEW REFERENCE
- see examples
- Also try just Perpertual insights in a lopgotype only