New, Millennial/Hipster-Focused Online T-Shirt Brand Needs Logo Design
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Este cliente recibió 196 diseños de logo de 61 diseñadores. Eligieron este diseño de logo de Jay Design como el diseño ganador.
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Resumen de Diseño de Logo
Need a logo to help launch this new ecommerce brand.
**** PLEASE READ UPDATE AT BOTTOM*****
Background on the brand:
Will sell shirts that feature text based designs with novel phrases/quotes/sayings expressing the identities, preferences and annoyances of millennial and young professional customer. The customer will achieve the benefit of expressing bold, raw sentiment passively through the shirts. Think "I didn't come to this gym to watch you take selfies" or "Puerto Rico AF" NOT things like "I love firefighters who love their labradors" The intent is to create millions of smirking customers by being humorous and slightly abrasive, but not thoughtless/slapstick. Copywriting voice will rely heavily sarcasm. Social Media will be the primary marketing vehicle.
Background on the Logo Aesthetic:
-- Needs to include the words "Passive Aggressive Goods Co."
-- Could feature letters "P" and "A" more prominently but not needed
-- Intend to be classy/elegant as a juxtaposition to the more abrasive shirt design text
-- Don't want rustic look, prefer more modern but combining vintage/retro elements is okay
-- Don't have strong thoughts on particularly imagery to include and okay if there's none beyond text, although a fox would be considered a potential option
-- Brand presence will rely on social media, so something that works well smaller (or a portion of it could) is a bonus
-- Font likes (but not required)-combo of multiple in one graphic. bolder/fatter more than thin, legible
-- Color likes (but not required): matte black look, monochromatic, only 2 colors, rich colors like dark gray, deep red, deep navy blue. Prefer look of lighter text and imagery on a very dark background.
--Logo likes (but not required): Understated, with dimension, unique and recognizable
-- Files uploaded reflect designs that I like/resonate with in some way, but not necessarily in total. Please reference these for inspiration and note the total package of what I have presented for inspiration.
*** IMPORTANT UPDATE TO DESIGN BRIEF FOR FUTURE DESIGNS ***
Unless I have provided specific design feedback, here are some more specific ideas I'd like to focus on future designs after reviewing the work.
1. Designs that incorporate the words "Passive Aggressive Goods Co." along with a full body profile image of a fox.
2. Also interested in the letters P/A incorporated on the body of the fox image.
3. Designs that feature show/3D text on the fonts
4. Designs that have black/dark gray backgrounds, and copper (like file 12, 13), gold, or brass colors.
5. An image of a fox with a sly, sideways smile or smirk
Thank you again for the work and looking forward to finding the best!
Objetivo del mercado(s)
Millennials, Young professionals
Tipo de industria / entidad
Clothing
Texto del logo
Passive Aggressive Goods Co.
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The words "Passive Aggressive Goods Co."
Agradable de tener
- Highly unique/creative typography. Design that works on top of very dark background.
No debería tener
- common fonts alone. cartoon-like imagery