Logo Design For New Sales Enablement SaaS Platform, called CompeteIQ
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I need a new logo design for a new company / startup, called CompeteIQ.
The name CompeteIQ, can be thought of as one whole word, or a double barrel name with two parts, Compete & IQ. But, must always be visually represented as one word.
We do have a strap-line also, which may be incorporated into some of the logo options only for thought. The strap-line is, 'Be Prepared, Get Smart, Win Intelligently'. The logo should be able to work with the strap-line and without.
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The new identity will require colour pallet consideration and a new typeface and will most likely will be a type based (typographic) logo.
The logo should be based on two colours and a modern clean typeface.
Typeface samples we like are typefaces you can find on Google Fonts: Such as, 'Open Sans', 'Lato', 'Source Sans Pro' etc. This type / style of sans serif font.
Colour Pallet ideation we like is:
Primary: #34383d
Secondary: #fed700
The above info is guidance / direction on the styling approach, but please add your own thinking to this, these are just mere starting points to give you direction.
Option 2 for Consideration?
Logo may use a symbol either. If a creative abstract subtle symbol can be baked into the wording creatively, or to highlight the words 'IQ"subtly in some way - I would like to see some thinking on this. As an example, think of the 'Walk Me' Logo and its emphasis on the last two letters is thought through well, https://www.walkme.com/
References:
Company logos we like: SalesForce, Intercom, Zendesk - (All tech / startup type moden logo styles)
Our competitors are: http://klue.com & http://kompyte.com/
Our current (old) website is here: www.compelligence.com
Objetivo del mercado(s)
Sales Leaders, Sales Managers, Business Analysts, Competitive / Comparative Analysyts, Sales Teams, SalesForce Users
Tipo de industria / entidad
Sales
Texto del logo
CompeteIQ
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A typogrpahic based logo
- Potentially some abstract / creative / contextual frame / design around the 'IQ" letters.
- CompeteIQ must be all one word
- Two colours
- Sans Serif Typeface style
- A very modern logotype approach aligned to the current startup / saas product arena, think Zendesk, Intercom logo / identity styles.
Agradable de tener
- An abstract subtle / baked in shape / symbol - Think FedEx logo - baked in white arrow symbol into lettering
No debería tener
- Serif Typeface
- Should sway off colour pallet type approach recommended / given. Please play within this colour pallet range.
- Needs to be slick as hell.