Bab Makkah - a new retail brand in Makkah targeting visitors of the holly mosque
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Este cliente recibió 131 diseños de logo de 41 diseñadores. Eligieron este diseño de logo de Salah Alamoudi como el diseño ganador.
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updated description
I would like provide some preferences on the logo design. The design in our mind is as following
- Using 3 colors (black, gold and white)
- Using Kabaa Gate (photo attached) in a central position
- Placing the name under the symbol of Kabaa Gate
Please use the logo samples attached as a guideline
Looking forward to hearing from you
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Color preference: Black, gold, White
We need a logo design for a quality seal ( that represent also a place of origin)
the seal is given to all products produced in (Makkah region, KSA) , one of the main goals of the seal is to create social and economical impact
brand key:
Root strength
o Material and tangible: the Kaaba, the Black Stone, the White pigeon, the kabbah Gates, the Makkah holy mosque gates (haram gates)
o Moral and psychological: holiness , spirituality / reverence, harmony / participation, blessing, reward
o The characters: The Prophet Mohammed, Ms. Khadija bint kuwaild (represent Entrepreneurship), Ms. Hajar (represent persistence / perseverance), Omar Bin Al Khattab (represent credibility)
o Events: revelation, farewell Hajj
A brand that displays high quality products that are authentic and reflecting the identity of Mecca
Competitive environment
Below is the brand key:
Products:
- Any products manufactured in Makkah region
o Domestically Manufactured products in Saudi Arabia
o The products are designed in Saudi and manufactured abroad
o The brand "Madina Made"
o All imported products for sale in the vital areas around Mecca and Medina holy cities, such as China made products
The idea is to open shops in Makkah vital areas, that will offer a variety of high quality products, including gifts and a unique customer experience derived from international standards
Targeted audience
o Muslims around the globe
o Age: 15-80 years
o Gender: Both
o Income: middle to high income
Insights
o Integrating the experience of the visit, in terms of providing the shopping experience with international standards
o Offers products and souvenirs related to Mecca with great value and high quality
Benefits
o Functional features: authenticity , quality in production, innovative products, modern packaging, carefully designed points of sale, integrated and attractive identity
o Emotional values: the link of the product with holy Makkah and the blessing of the place, a beautiful memorable souvenir, confidence in the originality of the products provided, giving the visitors the feeling that they carry a souvenir that represents the place and still reminds them of it
Values, believes and personality
Value:
o Authenticity, credibility, beneficence, innovation, perfection
Personal:
o Giving, innovative and authentic, open to the world
Reasons to believe
o High quality products conform to Saudi governmental standards
o Made in Mecca with local hands, with a positive social/economical impact returning to Mecca
Discriminator
o The only authentic brand representing Makkah industry, it sells the technical innovations and products that were manufactured by high standards in Mecca by local hands, and was designed in a way that reflects the identity and spirituality of the place, with a positive impact returning to Mecca for human development and development of the place.
Brand essence
o A memory from the place and giving back to the people
Objetivo del mercado(s)
Muslims around the globe visiting the holy mosque of Makkah
o Age: 15-80 years
o Gender: Both
o Income: middle to high income
Tipo de industria / entidad
Retail
Texto del logo
Makkah Gate باب مكة
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Innovative look and feel yet a reflection of authentic (perhabs somthing inspired by Makkah or Kabaa design and paterns). A brand that is open to the world.
No debería tener
- Direct Kabah image or shape.