Design of Premium Instant Tea Packaging (Tea in 3 seconds)

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Este cliente recibió 309 diseños de empaque de 28 diseñadores. Eligieron este diseño de empaque de ERICK ANDRE VOORNEMAN como el diseño ganador.

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Resumen de Diseño de Empaque

We need a fully packaging and sachets design for our new premium instant tea (Tea in 3 seconds) collection to our new brand TwiceTea. The company is based in Norway and are founded by two Norwegian with a passion for tea and with a mission to share our passion in a faster and easier manner.

We would like a design that gives an exclusive, healthy, tasty and warm feeling. The design should communicate instant tea of high quality.

The tea is one of the first premium instant tea on the market and should give the customer a feeling of exclusive innovation, A new tea company is in town. We don't want to be similar to other old granny tea companies and we hate tea bags :P.

About our products. We offer two different Flavours:
Twice Hibiscus and Twice Lemon. The Twice Hibiscus is sweet and red as blood in its color.

We are looking for a universal design where we can change the color and text based on the flavors. So is important that we get the edible design for front and back of the packages and sachets. Each package contains 10 small sachets where the design of the sachets should be a similar design as the packages itself.

I will provide an example picture/template (just a guideline, not obligatory) from the factory and the sachets, but also from our competitors. Is important that both packaging design and sachets design is editable from both sides if we in the future add new flavors or text.

I will also provide a word file with the necessary text on the pack of the packaging and Nutrition Facts for both of the two flavors. Important that the ingredients are a least in both Norwegian (N) and English (GB). The word file also contains the company information, put on the back of the packaging.

Attached pls find two pictures of design template. Maybe you need them when designing. It's the dimension of 10 sachets/box and 0.6g/sachet the factory use. Our logo TwiceTea should be on the packaging and the sachets. I also provided the logo in editable format.

Twice Instant Lemon:
GB Ingredients : Lemon, black tea
N Ingredienser: Sitron, svart te

Twice Instant Hibiscus:
GB Ingredients: Hibiscus, rose, black tea and stevia extract
N Ingredienser: Hibiscus, rose, svart te og stevia ekstrakt

Experience the new generation of tea! TwiceTea® is one of the world fist premium instant tea. Made from real fruit and whole tea leaf, you get incredible tea in seconds. Based on patented cold-brewed technology provide you with the essence of tea, without the need for sugar or preservatives. Twice as healthy, Twice as tasty!

Distributed by Awelion AS®
PO BOX: 1168
Oslo, Gladvollveien 8, Norway
Learn more at TwiceTea.com


Hope your design can help us stand out from the crowd.

With best regards,

Rickard
CEO of Awelion As

Ícono de Información
Actualizaciones

Gathering more feedback

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Objetivo del mercado(s)

The beverages market, or more correctly the tea market.
The product is Premium Instant Tea.


Estilos de fuente para usar
Serif

Colores

Diseñador para elegir los colores que se utilizarán en el diseño.


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • The name of the tea flavor in its representative color.
  • Twice Instant Lemon
  • Premium Black tea (Smaller letters)
  • Twice Instant Hibiscus
  • Premium Herbal Tea (Smaller letters)
  • General facts:
  • * 100 % Natural, no additives, artificial flavors or preventative.
  • * 0 fat/ 0 Sugar / 0 Calories.
  • * In Crystal instead of tea powder or tea bag.
  • * It is soluble in 3 seconds with 200 ml to 300 ml hot or cold pure water.
  • Looking for a design where we can change the color and text based on the different flavors. So is important that we get the edible design for the and back of the packages and sachets.
  • Ingredients in Norwegian (N) and English(GB) and nutrition values in Norwegian and if possible in English. Remember the company information (provided in the packeging.docx) at the back with a link to our website, www.TwiceTea.com.
  • Must show how the product works on the front and the back. Remember instant tea in 3 seconds from sachets. 10 sachets in each pack, should be a part of the front information, see provided examples.
  • Important that we can easily change it our self with affinity or other programs, based on new text or flavor. So we need 360-degree design, so we can change the back and the front, based on what our factory can print out.
  • Remember that the design should be reused many times, not just for one of those two flavors above. Simple, but yet elegant and upmarket.
  • Each package contains 10 small sachets where the design of the sachets should be a similar design as the packages itself. I will provide an example picture/template from the factory and the sachets, but also from our competitors.
  • Is important that both packaging design and sachets design is editable from both sides if we in the future add new flavors or text. I will also provide a word file with the necessary text on the pack of the packaging and Nutrition Facts for both of the two flavors. Important that the ingredients are a least in both Norwegian (N) and English (GB). The word file also contains the company information, put on the back of the packaging.
  • Twice Lemon:
  • GB Ingredients: Lemon, black tea
  • N Ingredienser: Sitron, svart te
  • Twice Hibiscus:
  • GB Ingredients: Hibiscus, rose, black tea and stevia extract
  • N Ingredienser: Hibiscus, rose, svart te og stevia ekstrakt
  • Text on the back:
  • Experience the new generation of tea! TwiceTea® is one of the world fist premium instant tea. Made from real fruit and whole tea leaf, you get incredible tea in seconds. Based on patented cold-brewed technology provide you with the essence of tea, without the need for sugar or preservatives. Twice as healthy, Twice as tasty!
  • Company information:
  • Distributed by Awelion AS®
  • PO BOX: 1168
  • Oslo, Gladvollveien 8, Norway
  • Learn more at www.TwiceTea.com
Agradable de tener
  • Take a look at Cusa Tea, Pique Tea and Newby.
  • Especially Newby since they have a clean and high-class design. https://www.newbyteas.co.uk/tea-by-type/indian-breakfast-25-tea-bags?___SID=U.
  • Nice with ® on top of the A on TwiceTea logo.
  • Tazo has also nice designs: https://www.tazo.com/us/en/products/hot.html
  • Remember the sticking out / eye-catcher". For both of these proposals, I think that if it had some gold elements in the same way that Evergood coffee has (a little more expensive for flavor) and that the white color of the proposal one is replaced by light black on the sides and either black or gold in the field where the text. In other words, I think that the packaging should be as identical as possible regardless of taste.
  • Feedback for Manufacturer: (Just suggestion from her)
  • About the packaging, my suggestion is as follows:
  • 1) I think color should match "lemon black tea".We'd better choose the color which in coordination with the flavor, for customer's observation conveniently.
  • 2) As for the phrase "cold water instant tea", I think it'd better we remark "stir or shake for better dissolving" or similar meanings in the package. Or describing it by pattern as the attachment FYI. Because these two flavors contain black tea which has enzyme. The molecule of enzyme is a little bigger, so it's a little hard to be totally dissolved by cold water without stirring or shaking.
  • Pure tea in hot or cold pure water for you anytime, everywhere on the go (On the back
No debería tener
  • We hate Lipton, Twining's design. Remember simple, modern and elegant. We are the future of tea, don't make your grandma happy with the design!
  • Please avoid using teacups in the design!
  • Best regards,
  • Rickard

Archivos
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How to serve the tea.jpg
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Competitor 2 lemon black tea backpart.jpg
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Competitor lemon black tea.jpg
martes, 16 de octubre de 2018
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Competitor example picture.jpg
martes, 16 de octubre de 2018
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Competitor design Hibiscus Beauty elixir.jpg
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Competitor 2 lemon Black Tea .png
martes, 16 de octubre de 2018
AI
TwiceTeaFinalFiles-01.ai
martes, 16 de octubre de 2018
PDF
PDF
Sachet+Dimension Wednesday, 17 October 2018 11:28:21
miércoles, 17 de octubre de 2018
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brewing+pattern Friday, 19 October 2018 06:15:26
viernes, 19 de octubre de 2018
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QRCode Thursday, 25 October 2018 13:36:43
jueves, 25 de octubre de 2018
PDF
PDF
Lemon Barcode Monday, 12 November 2018 12:05:38
lunes, 12 de noviembre de 2018
Pagos
1er lugar
US$260
2do lugar
US$100
Pagos de participación x 3
US$30
Pagos de participación x 4
US$10
Total
US$490

Fecha límite del proyecto
14 nov. 2018 11:39:56 UTC
Language

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