Attorney Marketing for a US Digital Agency
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Este cliente recibió 283 diseños de logo de 74 diseñadores. Eligieron este diseño de logo de logo Creative como el diseño ganador.
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We need a logo for a digital marketing agency site. attorneymarketing.io The point of the site will be to offer our lead generating services to larger law firms all across the US.
I would like a brand guide as the deliverable (like this - https://imjustcreative.com/logo-and-brand-identity-guidelines-template-download/2018/05/28) plus all file types of files (psd, eps, ai, pdf, etc)
Ideas:
1. Predominately a male audience between 45 and 60 - problem: wanting a predictable lead source from digital marketing, want to be able to focus on their work and take time off - time and leisure
2. Dark blue color - https://color.adobe.com/create/color-wheel/?base=2&rule=Analogous&selected=4&name=My%20Color%20Theme&mode=rgb&rgbvalues=1,0.7877431968211311,0.20944179432366805,0.91,0.3903040475376395,0.04550000000000004,1,0,0,0.7367171059038625,0.04550000000000004,0.91,0.10097665633177266,0.050000000000000044,1&swatchOrder=0,1,2,3,4
3. Sans serif type font (could be humanistic sans serif to get the little creative flair - see https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications
4. Text based logo with some attorney or marketing symbolism (no gavel) something original - maybe the upward arrow for lead generation
5. Competitor logo ideas - https://www.google.com/search?client=firefox-b-1-ab&biw=2144&bih=1033&tbm=isch&sa=1&ei=cMbuW7DFLcKCjwSWrINI&q=attorney+marketing+logo&oq=attorney+marketing+logo&gs_l=img.3...8030.8441..8879...0.0..0.219.588.0j3j1......1....1..gws-wiz-img.......0i24.d2SKT6LHruM
6. Emotion - confidence, solidity, little bit of creativity, authority in the space
We can meet via Zoom on Mon or Tues if you have questions.
Can we have the first draft by 11/23? Will that work?
Actualizaciones
I am thinking that we should try one version of the logo with the column from design #20666031 - looks solid but maybe a different symbol for marketing. One with a bullhorn and the other with a funnel at the bottom of the column. Make sense? Thanks.
Added Friday, January 4, 2019
Gathering more feedback
Objetivo del mercado(s)
See notes above
Tipo de industria / entidad
Attorney
Texto del logo
attorneymarketing.io
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- See notes above
Agradable de tener
- See notes above
No debería tener
- See notes above