Recruitment business focussing on real human connections needs a logo

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Este cliente recibió 141 diseños de logo de 50 diseñadores. Eligieron este diseño de logo de art by SUGU como el diseño ganador.
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We're improving on the value delivered through traditional recruitment business models, by putting significant focus on the ongoing wellbeing of the people we place, especially during the first year of their new role. Healthy, happy people perform better at work too, and we're functioning a bit like a recruitment agency and life coaching business rolled into one.
We want our logo to convey real human connections, and our vision to improve the overall wellbeing of the people we interact with, rather than the transactional nature of most recruitment businesses. Emphasis please on 'Hire Purpose' with 'talent solutions' appearing as more of a secondary, less emphasised tagline.
Objetivo del mercado(s)
Australian employees and hiring managers, primarily in the Healthcare, Financial Services and IT sectors.
Tipo de industria / entidad
Recruitment
Texto del logo
Hire Purpose Talent Solutions (or HIRE PURPOSE talent solutions)
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Looking for either a wordmark or combination mark, with 'Hire Purpose' or 'HIRE PURPOSE' as the primary focus, and 'talent solutions' as more of a secondary tagline ('talent solutions' has to be there, but smaller, lower case, and more subtle). Bold, vibrant colours. Avoid using Blue as a main colour.
Agradable de tener
- I like the idea of the 'H' being symbolic of two people meeting/shaking hands, but this isn't essential, and only if can be achieved in a 'not looking like a 1990's website' kind of way. We're looking for vibrant, bold colours. I like the idea of neon signage, but only if it can be made not to look like a strip club. I'm not a designer though, so I'm very open to creative license.
No debería tener
- My project should not have:
- 1. Anything intricate, overcomplicated, etc - prefer a clean, simple approach. e.g. whilst I like the symbolism of people meeting/shaking hands, I don't want to see an actual handshake illustrated in a design
- 2. Anything cartoonish
- 3. A 'mascot'
- 4. The 'Hire purpose' play on words is about being a recruitment business aiming to have a greater impact on our people; I want a logo that won't be confused with e.g. a religious charity organisation, or a tool hire business.
- 5. We'd like to avoid the colour blue.