Frankston Brewhouse Beer Can Design
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Este cliente recibió 109 diseños de empaque de 37 diseñadores. Eligieron este diseño de empaque de Sergio Coelho como el diseño ganador.
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Resumen de Diseño de Empaque
Design a beer can for a boutique craft brewery located in Frankston, Victoria, AUS.
We have a focus on producing socially approachable beers in an ambient setting. The beer can design should be sophisticated, simple, recognizable and a little playful. The color pallet should be inviting and not too bold. The design should have identifying features that can be interchanged onto different cans for different beer types. The design must be repeatable for other beer varieties, which will each have a unique color. The can should feature black, white and purple (this should be in interchangeable color). The beer can also needs to have our Frankston Brewhouse company logo on it, this has been attached to the design brief.
Objetivo del mercado(s)
The target market is aged 25+ who are social, have some disposable income and appreciate good beer, wine and food.
The beers will also be made for distribution, initially to locally to restaurants and cafés and eventually commercially.
Tourists will also be targeted due to the area the brewhouse is located (Mornington Peninsula, Victoria, AUS).
Tipo de industria / entidad
Hospitality
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The ‘Frankston Brewhouse’ logo.
- The colour associated to this beer - purple. This should be the only colour used on the can (along with black/white/gray).
- The company tagline ‘Socially Approachable’.
- The tasting notes text ‘Bright in colour, dry on the palate and thirst quenching in the extreme, wheat and pale malts compliment each other with nuance.’
- Australian beer can requirements as per 'Requirements.png'. EPS and AI files of the requirements have been included.
Agradable de tener
- The logo text ‘Harold Hop IPA’ more predominant than the Frankston Brewhouse logo.
No debería tener
- Be busy, simple is best
- Beer related pictures / images
- Bold, masculine lines and fonts
- Requirements.png directly used. Please use the EPS or AI files provided.