founderflix, a startup triage app for angel investors discovering entrepreneurs pitching on video

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Este cliente recibió 77 diseños de logo de 28 diseñadores. Eligieron este diseño de logo de TRJ design como el diseño ganador.
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Resumen de Diseño de Logo
Design points to consider:
Should work flat and in minimal 3D (ideally both can be provided if design is chosen)
Should work when all or a part is shrunk to a favicon and app store icon
Should work in monochrome and in full colour
Will be used small and transparent as a video watermark
Will be used on black backgrounds
May be embossed on business cards
Should work without text in the future
Will be animated in the future (e.g flapping angel wing)
Will be accompanied by a sound bite in the future.
Likes:
examples: boredpanda.com/negative-space-logos
Minimalist pictorial designs where a relevant element forms in the negative space
i.e rough example attached hides two 'F's from founderflix in angels wings (one is red and the other is black, to symbolise how an investor will take a startup from debt to positive cash flow. In this instance the black wing would require a white stroke for display on black backgrounds.)
Images that pop in 3D using depth, shading, light play, a highlight, shadow, and hues (3D is the future of video.)
Ideas for consideration:
Imagery related to an angel;
e.g wings, the 'o' in founder shaped like a halo, or the slogan written in the shape of a halo, etc.
Imagery related to equity;
e.g an 'X' shape would signify an importance on a high return on investment multiple, and the 'X' factor. A droplet would represent liquidity, the mutual goal for investors and founders.
Imagery related to video;
e.g a lens aperture/iris leaves inside a halo would tie in the USP.
Trial font is Brandon Grotesque Regular Italic (available on Adobe Fonts, FontShop, and MyFonts), but open to alternatives.
No colour must have's, however preference for darker, richer greens which represent money, prestige, finance, and abundance.
Themes related to the platform include:
Quality, Premium, Exclusivity, Convenience, Investability, Profitability, Efficiency,
Visual, Productivity, Wealth, Innovation, Futuristic.
Actualizaciones
Chose 50+ design package and received approx 20, most of which are very similer.
Objetivo del mercado(s)
Private investors, high net worth individuals, aged 40-70, 75% are male.
Tipo de industria / entidad
Investment
Texto del logo
Business Name: founderflix Slogan/tagline: see the bigger pitcher
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Estilos de fuente para usar
Gustan otros estilos de fuente:
- Brandon Grotesque Regular Italic
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A minimal 3D and 2D version, full colour which also works in black and white if required. Scalable, one part if not all can be shrunk to a favicon and app store icon, works as a transparent watermark, and works on a black background. Can lend itself to animation. Icon easily seperated from text. Require PSD, EPS, JPG and GIF.
Agradable de tener
- Clever use of negative space, artistically balanced.
No debería tener
- Please do not use the example image provided in your design.
- Usual rules apply, no more than three colours or two fonts, not too detailed etc.