Pure Ceylon KOKONATI - Organic; Coconut, Spices and Dried fruit - Label artworks
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Este cliente recibió 34 diseños de viñeta de 12 diseñadores. Eligieron este diseño de etiqueta de Designanddevelopment como el diseño ganador.
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Resumen de Diseño de Etiqueta
TASK - We need to refresh the labels on our products to feel more exclusive. Our products are predominantly made from coconuts.
A little about the KOKONATI brand:
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BRAND ESSENCE - Pure and simple.Back to basics nutrition for good health
FUNCTIONAL BENEFITS TO CUSTOMER
Everyday ingredients,
Clean taste and aroma.
Packed fresh at source.
Affordable, authentic organic nutrition for better health
Free of refined sugar, allergens, preservatives, additives
EMOTIONAL BENEFITS TO CUSTOMER -
Traditionally harvested by multigenerational family farms,
Ethical and sustainable,
zero-waste production.
Supporting rural communities
BRAND PERSONALITY
Collective, considerate, traditional, kind.
Collaborating age-old knowledge for the wellness of families in an eco-friendly manner
DESIGN ELEMENTS
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Logos to be used on artwork
The Kokonati logo & The Miller logo (attached)
Should attempt to portray a classic multigenerational aspect of crafting the product.
Could include tagline : Crafted by generations of expertise
TYPES OF LABELS
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1. Jars (500ml jar attached)
2. Milk carton box with window ( template attached)
3. Spice and fruit rectangular box with window (template attached)
4. Rectangular sticker for narrow bottle. ( 250-375ml bottle attached)
Label Designs we like are also attached..
As we have many products with similar packaging, we need a range of color choices ( palette) that we can choose from for differentiating each product from the other.
Actualizaciones
Have updated the KOKONATI only logo. Pure Ceylon is needed somewhere on the label front but does not HAVE to be part of the logo
Added Saturday, June 29, 2019
Low designer entries
Objetivo del mercado(s)
Organic foodies - Keto, paleo, vegans, health conscious customers, affluent moms wanting wholesome health for families, simple no fuss cooks, For customers who are environment conscious and want to be sustainable.
Estilos de fuente para usar
Gustan otros estilos de fuente:
- Nevis,
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Clear windows space on box packaging to see the product
- pure Ceylon Kokonati logo,
- Coconut Miller logo (On body of label, not on front).
- Overall fonts should synchronize with logos
Agradable de tener
- Unique eye-catching 3D drawing background to stand out on shelf
- A designated color palette to use as the range expands.
No debería tener
- Must not have any design element from my existing labels other than logos.