The World Around Me
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Este cliente recibió 40 diseños de tarjetas postales de 10 diseñadores. Eligieron este diseño de postal de Pinky como el diseño ganador.
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Resumen de Diseño de Postal
I need a card to advertise my children's fun, factual television show for an international children's television conference in NYC. I will be pitching this show to BBC, CiTV, PBS, CBC, National Geographic Kids and international production companies.
The show is about the different cultures you find in CANADA. It's called "The World Around Me". It's about children, by children about celebrated holidays, cultural traditions and the uniqueness and similarities of all children in our country. The show's target audience are ages 6-9 (please research if you are not familiar with the age range). The show is educational so the card has to look super fun, exciting, colourful and playful to sell it. This is edutainment! Must be innovative and needs to be memorable to stand out.
you might want to check out: http://kidstvmovies.about.com/od/tvforkidsages58/tp/edutvkids.htm
Actualizaciones
Please note that even though this is "postcard" design, it is NOT A POSTCARD. It's the size of a postcad but in the entertainment industry a "postcard" does not have a spot to address and mail. It is a promotional card to hand out.Both sides of the card need to be designed.
Added Friday, January 24, 2014
Hello,
As requested by many I have made this project guaranteed and have extended the deadline 2 days (it's all I have!). Please review the project details prior to submission as I have further defined them.
I appreciate your creative talent and hard work on this and look forward to the results. I'm really hoping to stand out at this conference particularly since my subject matter is a harder sell to broadcasters. In order to sell it the broadcasters they have to be convinced that this is a fun, fast paced, exciting show and not just a boring and serious fact show. I'm looking to you to sell the idea with fun and colour, innovation, and spirit but not miss the mark on the factual perspective. I will be pitching to BBC, National Geographic Kids, PBS, CBC - take a look at the shows (age 6-9) they produce now - see what appeals to the broadcaster and keep that in mind as you design. This card may make the difference in whether this show is picked up or not! I'm so looking forward to seeing your designs and working with you further refine it.
Thank you!
Added Saturday, January 25, 2014
Objetivo del mercado(s)
The cards target audience are social conscious broadcasters (BBC, PBS, CBC), mostly women ages 35-55. This card is required to sell the show to them so it must be fun, exciting and engaging.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Can anyone do this? I would like a card that is cut in the shape of an animated TV set that has a back pocket where you can place a two sided showcard giving the ability to change what appears on the TV. The insert showcard has on it the following information as well as the info in the attached files. When the showcard is out the back interior pocket has the colour bars. The back of the TV has a fold out stand. I need this completed on Jan 30 at the latest.
The insert card - must have (see attached - let me know if you can't open the files)
- Some photos could be: children of different races involved in doing something traditional; children active during Chinese New Year parade, Day of the Dead, Hunukkah, Diwali Festival, etc. the images are key
Agradable de tener
- Brainstorming: Ideally, I'd like this postcard to be flat and double layered - part of being memorable - Think sliding pictures with pull tabs, specialy cut paper. Innovative and smart. Perhaps there is a way to attach a giveaway, like Chinese Joss paper.
No debería tener
- - The card should not have a place to address for mailing purposes. This is an entertainment industry version of a postcard. It's designed on both sides as promo material.
- It should not have common or uptight designs
- It should not have pictures of children in 3rd world countries. This is about the cultural diversity of children in a first world country - in my case Canada.