QTIP Paradigm. the way you communicate in every situation and in all environments.
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I would like you to create a diagram depicting a very specific process of communication. it must follow the look of the diagram that i have attached. this is going to be used in a book called CLARITY. it is going to explain the fact that we communicate all the same way using this process as we communicate. it starts with the fact that everyone takes everything that is said personally and then moves on to filters, which is your own agenda or experience kicking in. then you move to your why it matters, which is your motivation and ends with the choice of words you use when you communicate. if you are going to be successful then you must separate the person from the issue.
Objetivo del mercado(s)
market is executive business people around the world
Tipo de industria / entidad
Consulting
Estilos de fuente para usar
Colores
Diseñador para elegir solo colores en escala de grises para usar en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- I would like it to have a diving/ocean/snorkel feel to it. The analogy we are using is to make a deep dive when you are communicating. it must have every part of the diagram you see, it starts at the top with the qtip paradigm (and the words) it then connects to the filters which connects to the why it matters with connects to the words and then end with the separating the person from the issue.
Agradable de tener
- we are writing a black and white book NO color. therefore the words should be clear and easy to read. Each section should be able to stand on its own so we can write about it separately.
No debería tener
- the diagram DOES NOT have to look like the one i gave you. it must explain the fact that it starts with QTIP and ends with Separate and must pass through the three areas to get to the SEPARATE.