Dollar Organics
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Este cliente recibió 38 diseños de empaque de 13 diseñadores. Eligieron este diseño de empaque de SMST Designs como el diseño ganador.
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Resumen de Diseño de Empaque
Logo and general packaging design for premium quality, price conscious super foods.
Initial product portfolio includes:
Organic Raw Chia Seeds - Resealable plastic bags with 3 x 5 label.
Organic Cold Pressed Coconut Oil (plastic jar) - 2.5 x 6.5 label
The design should be transferable to additional products.
Project requirements:
The design should be simple and the core trade dress should be no more than 2 or 3 colors. The logo should reproduce well in black/1 color.
The idea of this design is to convey quality and simplicity, like a "no frills", premium quality brand.
Deliverable: fully editable (text and illustration):
Logo.
Basic Jar label design.
Basic Bag label design.
Objetivo del mercado(s)
Educated women aged 22-45
Tipo de industria / entidad
Plastic
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Clear, simple logo, delivered in vector form, 1 color/black.
- Use of logo on 1 jar label and 1 bag label, each with product name and space for required and optional marketing content.
Agradable de tener
- Additional iterations of the design to demonstrate your concept of how we will visually vary additional items in jars and bags.
- i.e. What an additional product in a bag would look like for purposes of brand consistency and product differentiation on shelf or online in e-store.
No debería tener
- overly detailed graphics that don't scale well and/or may be hard to read or understand. 4 color design elements (except to simiulate how the product may look through the clear jar or bag or how the product may be placed in a simulated surrounding or ad.