Logo for Online Academic Conference in International Business
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Este cliente recibió 118 diseños de logo de 59 diseñadores. Eligieron este diseño de logo de luiz otavio I DESIGN como el diseño ganador.
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Resumen de Diseño de Logo
The logo is for an academic conference that is held annually in a physical location. Because of COVID-19, this year for the first time we are running a virtual conference instead. The participants are typically professors and graduate students at business schools worldwide, researching topics related to international business, multinational corporations, global trade related issues. The conference is organized by Academy of International Business (AIB), a nonprofit association.
We would like the event to have a clean, distinguishing logo that communicates one or more of the following: connection, networking, scholarship, knowledge, technology, innovative, collaboration. The layout of the design should be well-suited to display on a website banner (so more horizontal than vertical). The logo will be primarily used for online display and not for print. Our typical designs have always incorporated the AIB logo (i.e., the organization's logo), so we would like to continue that trend. We are currently considering calling it "AIB 2020 Online" but we are open to alternatives if the designer comes up with something interesting that mashes better with their design. We have uploaded the AIB logo, as well as a couple sample logos from past physical conferences (although obviously we do not have a location this year). We are not necessarily in love with either of the past samples we posted, so don't feel try to replicate those (the local host institutions created them, we didn't get to choose). We uploaded our organizational logo both with and without the "Academy of International Business" text, but we have a preference for the NO TEXT version.
Actualizaciones
While we have received numerous concept designs, a majority of the designers do not seem to have read our brief carefully. Our organization (AIB) already has a logo, which was uploaded with the brief. That logo should be incorporated as part of the conference logo concept design.
Added Monday, March 30, 2020
Objetivo del mercado(s)
Graduate students and professors in international business in universities around the world
Tipo de industria / entidad
Events
Texto del logo
AIB 2020 Online
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- AIB logo as part of the overall design; Fit into website banner (so more horizontal then vertical)
No debería tener
- Too elaborate designs, 3D shadings, anything that would not be legible/visible in small sizes (i.e., when added to a newsletter or an app icon)