Clearpath Logo Design
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Este cliente recibió 149 diseños de logo de 72 diseñadores. Eligieron este diseño de logo de minka 3 como el diseño ganador.
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We need a logo design for our new software as a service company, Clearpath. Our company, Clearpath, is a software as a service platform that will help low to moderate income (LMI) individuals connect with assistance programs that are available to them.
Many types of programs and administrators (utility companies, non-profits, government agencies) exist, and there are many channels for marketing assistance programs. These dynamics have resulted in a cluttered, confusing landscape and process. Often times the LMI individual either doesn't have visiblity into available programs or doesn't have a clear understanding of eligibility or the application process. As a result, financial and other support is not received by those who need it, dollars go unused and mission objectives are not met.
The primary "users" of our platform will be low to moderate income individuals; however our other clients are program administrators and stakeholders whom may also use our platform for engagement during the application process and for reporting purposes.
Our platform aims to help both LMI individuals and assistance program adminstrators by:
Increasing program awareness
Determining eligibility more efficiently
Reducing application processing time and effort (and cost)
Creating a database for renewals
Our desired outcome is to connect more availabe funds and services to those who need it and to be able to do it more quickly, efficiently, and cost effectively, and to do so in an environment that is inviting and exudes a sense of community.
As far as the logo, we really are looking for creative help here (we don't currently have a style guide - starting from scratch) but certainly think that a strong logo design would consider the above goals / value propostions of our company.
Our expectation is that with our selection of a logo, we will also inherit all of its design elements (font size, style; color schemes, etc.), so that we may incorporate it into a comprehensive "style guide" in order to produce other marketing materials at a later date.
Texto del logo
I think we'd like to see designs that either incorporate the Clearpath name or are a symbol that can be paired with the Clearpath name
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)