redesign my existing logo with the new message
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Resumen de Diseño de Papelería
I need a logo redesign for an existing Sydney based business (retail and b2b ) providing independence, mobility and dignity products and services to old and people with disabilities(wheel chairs, bed, chairs, walkers etc). The logo "comfort discovered' has a great recall value and trust in the market. As part of our expansion and relocation to a new premises we have added the description "Assistive Technology Specialist" to our name. We have used this for the window graphics and the file of the window graphics is included (the are already installed).
I understand that this is like putting the cart before the horse. However I had to take a decision and finilise the window graphics due to other constraints. I therefore would like the new logo to be fitting in with the way "Assistive Technology Specialis" is being used in the window graphics. We will be using the images and messages similar to window graphics in the other marketing materials including brochures, fliers, etc. see more at www.comfortdiscovered.com
Objetivo del mercado(s)
Older Australians, People with disability and their family and carers, their service providers like physios and Occupational therapists, business and corporate that is dealing with aged population providing aged care facility and disability services. Not definitely young people or young adults.
Tipo de industria / entidad
Retail
Texto del logo
Comfort Discovered (name), Assistive Technology Specialists (description of what we do)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- -Continuity with the old logo and name "Comfort discovered" its, color, font shape
-"Assistive Technology Specialists" in the same font style
-use colors that are in the logo of "Comfort Discovered"
-Easy to use in a business card, letter head, small vinyl stickers, tea shirts, email signatures
-In small print advertisements in the local publications
Agradable de tener
- -combine "Comfort Discovered" and "Assistive Technology Specialists" in a manner that is consistent in a way with the window graphics, or appear as flowing from the Window graphics
No debería tener
- -No new symbols / variations /new colors other than those in the old logo and the window graphics
-not too broad making it difficult use on other marketing materials including small print ads.