Online Payroll and HR company needing to refresh their logo to something modern and fresh

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Este cliente recibió 276 diseños de logo de 117 diseñadores. Eligieron este diseño de logo de ArtSamurai como el diseño ganador.
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We need a new logo for our company that is approaching its 20 year anniversary. We are rebranding to Complete from Complete Payroll Services. We focus on Online Payroll, Timekeeping, and Human Resources through our great web application that handles all of these functions in one system. Our typical logo color has been blue, but several shades and we would like to keep that color but a single blue. Sometimes on our website, we will use a touch of orange if needed, but not in the logo currently. The logo has a fade of different blues but here is one of those. HEX #4167a4, RGB(65,103,164), CMYK(60,37,0,36).
Our logo is almost 20 years old, so we would like to see options on a more modern, current looking logo that reflects design today but also maintain a corporate feel since we handle company's money and people's information. We would also like somewhere on the logo "Payroll • HR • Time" to represent our main product offerings.
Objetivo del mercado(s)
1 - 500 employee small businesses
Texto del logo
Complete / Payroll • HR • Time
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The words about and would like to keep some blue that is close to what we.had. It doesn't have to be exact same blue.
Agradable de tener
- The C is not required in a new design, it could be just the type/words.
No debería tener
- I don't want something childish or with multiple colors.