Friends of Fourth Ward Logo Design Project

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Resumen de Diseño de Logo
We need an updated logo. Website is being redesigned here (and you can see the old logo.) https://fofw.scdconsultingservices.com/
Fourth Ward is a neighborhood next to uptown Charlotte, NC- with a large park, fountains, and a neighborhood of historic houses.
Friends of Fourth Ward is the website name. (FOFW)
The old logo needs updating- cleaner and more modern
See brainstorming ideas attached. The Crown is part of Charlotte- we were named after Queen Charlotte.
Our current color pallete is Snorkel from Pantones 2020 colors- if you want to add color. https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020-palette-exploration
Updates
We have a committee trying to decide which is the best design and has not made a decision yet. (I apologize for the delay.)
The main comment I am hearing is that they want some sort of residential look added to the logo.
Friends of Fourth Ward is a **neighborhood** right next to a bustling downtown area (with tall buildings.) They like the skyline, they like the logos with the crown, but really want to see some houses and/or trees to signify the Fourth Ward Neighborhood. (and are willing to give up the "Crown" to get it.)
So- they want some sort of houses/trees/greenery -added to the bottom of the design- and yet keeping it simple.
Here is an example of a row of houses, and the skyline behind it.
https://fofw.scdconsultingservices.com/living-here/
Added Tuesday, June 23, 2020
Slow in providing feedback
Objetivo del mercado(s)
Neighborhood of Fourth Ward.
Design will also be used in social media, and on our brochures
Texto del logo
Friends of Fourth Ward (since 1976)
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Estilos de fuente para usar
Gustan otros estilos de fuente:
- Really not sure- modern, yet not silly
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- skyline
then some sort of residental look under it (green, trees/houses)- maybe a lightpost as part of the design?
We are a neighborhood, living in the shadows of the skyline.
Agradable de tener
- crown
City skyline
Can use colors from Snorkel- Pantone palette of the year 2020
https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020-palette-exploration
No debería tener
- older look