New Brand for Industrial Company

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Este cliente recibió 256 diseños de logo de 80 diseñadores. Eligieron este diseño de logo de Gustiart como el diseño ganador.
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A client with an industrial company that specialises in clamps and banding for pipes and cables is looking for a new, modern logo. They have had the same logo for the last 20+ years and as they are growing they want a logo to be more versatile and modern.
***READ THIS BIT CAREFULLY***
Ideally the logo will not just be the three letters, but also should have something unique about it which links it to the type of product it offers (hose clamps). Connecting, tightening, securing. Almost all clamps are CIRCULAR by nature and they are tightened using different types of pressure (hand, twisting, pulling, screw etc.)... but think CIRCLE and tightening.
Updates
Gathering more feedback
Gathering more feedback
Gathering more feedback
Objetivo del mercado(s)
Buyers in SME and larger companies looking for these specialist industrial parts. Mainly male, mainly 30-60 years old. Engineer types.
Tipo de industria / entidad
Manufacturing
Texto del logo
HCL
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- It must offer a modernised brand which works for both digital and print (and also work in grayscale for scans/faxing)
It needs to be simple enough to be easy to imprint or engrave
It has to work for the target market first, being visually appealing and neatly designed
If there is an icon, it should be unique and memorable, working on its own as
well as with the name - to echo the product (clamps/bands - circular)
The logo should not be either too portrait or landscape, and ideally should
have options which work for each format
Agradable de tener
- They are not fully attached to the colours, but do like the blue from the current websites (please review: https://hcl-clamping.co.uk/ and https://www.hclfasteners.com/)
It should appeal to medium and large businesses as well as smaller ones
No debería tener
- Not be too complex. Too landscape.