Health supplement brand needs a new logo for flagship product launch
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I have attached a Word document to the brief which gives more detail.
There are 3 different products that we will sell. The label should be interchangeable across all 3 products, where only the colours change. This requires both a selection of a font typface to match our style and a new image embedded in the logo.
Objetivo del mercado(s)
The target customer is women aged between 25 and 60. We would like to cross over between both audiences, without ruling one out
Estilos de fuente para usar
Sans serif
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- - It must be eye catching, i.e. people need to stop scrolling when they see it.
- It must have contemporary colours that are popular with women, i.e. pinks, apricots, dark greens, mustards, etc
- The image needs to be very feminine, just like the target audience
- The label must evoke some emotion, yet still be a little bit fun without being too serious.
- The label must use this image below as the main foundation. I have included the EPS file with this email.
Agradable de tener
- - We want to be somewhere in the middle, as in, the right price point accessible for most people, but still with a bit of class, fun and femininity
No debería tener
- - We also don’t want it to look like “just another” nutritional brand selling Bulk Nutrients
Archivos
Descargar todos los archivos - 1,6 MBDOCX
Design brief
lunes, 10 de agosto de 2020
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labels
lunes, 10 de agosto de 2020
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Slide3
lunes, 10 de agosto de 2020
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Slide2
lunes, 10 de agosto de 2020
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Slide1
lunes, 10 de agosto de 2020
EPS
shutterstock_704351575
lunes, 10 de agosto de 2020
JPG
labels Tuesday, 11 August 2020 06:57:44
martes, 11 de agosto de 2020
JPG
Slide1 Tuesday, 11 August 2020 06:57:44
martes, 11 de agosto de 2020
JPG
Slide2 Tuesday, 11 August 2020 06:57:44
martes, 11 de agosto de 2020
JPG
Slide3 Tuesday, 11 August 2020 06:57:44
martes, 11 de agosto de 2020
EPS
shutterstock_704351575 Tuesday, 11 August 2020 06:57:44
martes, 11 de agosto de 2020
Pagos
1er lugar
A$110