Digital course framework design and style
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Este cliente recibió 10 diseños gráficos de 6 diseñadores. Eligieron este diseño gráfico de Andi Yan como el diseño ganador.
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We need a design for a framework to be used on an online course. The framework will have several layers and needs to have a style which can be followed throughout the course. The attached image is at the top level.
Need to keep to the triangle shape and the colour green and red for the words shown in the illustration. The three inner sections are pillars/pathways which we will expand out (Health, Adventure, Creativity) .
The course is Frustration to Action (the inner section) so we need to show the flow from being frustrated with your kids on devices and not trying to be a successful and they can be, moving them to there kids taking action and frustration reducing. So important the framework has the feeling of progression and movement. The issue for each pillar/paths is the red text and the green being the result.
I want the framework to be simple to understand keeping to line diagram but introducing an icon for each piller/path. Needs to look professional and engaging.
I need to be able to edit the framework, present it elements so be in a format I can hide each Piller and display on a mouse click so layered.
Colours should fit into the brand colours
Core colour: #f07f37
Black secondary: #070707
Green : #0A633B
White: #FFFEFE
Website for brand approach: www.inspiredandactive.com
Objetivo del mercado(s)
Parents of children spending too long on devices
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Clear and easy to see outcomes (green words on the example)
Flow from problem to solution (Frustration to Action)
Style to be extended to further piller designs including icons for Health, Adventure, Creativity
Ability to present 1) the promise Frustration to Action 2) each piller in turn
Brand colours included in brief
No debería tener
- Busy complicated slide
Keep to line art not complex images