eMBAssy Logo Design Brief
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Resumen de Diseño de Logo
You can view the current logo at www.embassy.org.au
We need a total logo redesign as follows:
eMBAssy Design Brief
Company Name: Embassy
What Company/Organisation Does:
Organises and promotes both social and professional development events and activities for current and alumni students from the University of Sydney MBA and EMBA cohorts.
Company/Organisation Bio:
eMBAssy's mission is to build and sustain a valued community to enrich the experience and excellence of the MBA & EMBA programs at the University of Sydney Business School. Our values include:
(let’s discuss what eMBAssy’s values are with rest of the board)
Look and Feel:
Minimal vs Complex - Minimal look and feel that includes not just the wording”embassy” but also a logo/symbol along as well as the wording
Modern vs Classic - it definitely requires a modern look and feel that comes across as a professional organisation. It also needs to reflect a modern educational institution
Playful vs Serious - we think it needs to look corporate and professional
Loud vs Subtle - subtle but distinctive and corporate
Needs to communicate what we are and what we do in 2 seconds
Timing:
This logo needs to be completed within a two week time frame - (insert final deliver deadline here)
Objetivo del mercado(s)
Target Audience:
Current part-time and full time MBA students age 25-50
Current EMBA students age 35-55
Previous full-time and part-time MBA cohorts - now Alumni age 30-55
Previous EMBA cohorts and Alumni - now aged 40-60
Texto del logo
Embassy
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Stylistically it must look corporate and professional
Font wise we are open to different font types
We would like to be able to view the logo on both coloured, white and black backgrounds
Look and Feel:
Minimal vs Complex - Minimal look and feel that includes not just the wording”embassy” but also a logo/symbol along as well as the wording
Modern vs Classic - it definitely requires a modern look and feel that comes across as a professional organisation. It also needs to reflect a modern educational institution
Playful vs Serious - we think it needs to look corporate and professional
Loud vs Subtle - subtle but distinctive and corporate
Needs to communicate what we are and what we do in 2 seconds
Agradable de tener
- Styling/Type:
The logo may include the letter ‘MBA’ capitalised within the wording but it is not a mandatory requirement at this point.
We are fine with the logo being all capitalised or all lowercase or a combination of both - we would like to view different interpretations
No debería tener
- Colour Preferences:
We are open to colour types except the list of following colours which we do NOT want to be used in the logo at all:
Pink
Brown
Purple
Yellow