X Factor Communications logo rework

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Este cliente recibió 102 diseños gráficos de 26 diseñadores. Eligieron este diseño gráfico de Finley Johnson como el diseño ganador.
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The X Factor Comms logo was designed 12 years ago so is looking very behind the times. So I want to bring the logo up to date. Our immediate priority is to get a highly effective vector file version of the updated design, as we don't currently have one.
The current logo feels far too complicated so I'm looking for something far more stripped back and sophisticated.
XFC is about helping clients making valuable connections on social media so a logo that emphasises movement, connectivity, networking and 'joined up' would work well.
The letter 'X' should probably be the main focus of the logo so I'm flexible on completely losing 'Factor' and 'Communications'. So I'd like to see ideas where a treatment of the X dominates, and the company name is shown separately or possibly not at all.
As you'll see the current logo is attached - it's WAY too complex. In terms of fonts I quite like this one: https://www.fontsquirrel.com/fonts/glacial-indifference
Colour-wise, I'm very open to ideas, though I want something that works just a well in grayscale. Recently I've been using a combination of orange (#e5711c) and blue / green (#248794 ) in recent documents and it has worked nicely.
I've attached some examples below of recent company logos I like. I've also attached some treatments of 'X' based logos I like.
Actualizaciones
Need extra days to review
Objetivo del mercado(s)
Senior decision-makers in Business to Business (B2B) companies such as large marketing agencies, outsourcing and technology businesses. Key audience is CEOs, Marketing Directors
Estilos de fuente para usar
Gustan otros estilos de fuente:
- I rather like glacial indifference but very open to other options
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Needs to look great in vector format so can be applied on any colour background