Logo for 401(k) administration company focused on groups of employers
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Este cliente recibió 261 diseños de logo de 106 diseñadores. Eligieron este diseño de logo de HEAVEN ART como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo for 401(k) Administration Management Program. This company provides a variety of services for employers who sponsor 401(k) plans. These services are largely administrative - not money management. Specifically, we provide services to groups of employers who come together for more purchasing power in 401(k) plan. Kinda like a healthcare exchange concept.
We liked the abbrevation "AMP" because we liked the idea of "AMP up your retirement plan."
We would like the logo to connote less work for employers rather than less expense. Our responsibility is to make things simpler for the employer. We make it easier for the employer to offer a 401(k) plan. We take work off their plate. Employer HR and benefit departments are very busy and this is a big selling point.
AMP is a joint venture between nova 401(k) associates and AFS: their websites are nova401k.com and afs316.com
Objetivo del mercado(s)
Business to business. Financial advisors and employers. Does not market to individuals.
Tipo de industria / entidad
Professional Service
Texto del logo
AMP
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- needs to look modern - this group of plans concept is relatively new.
In smaller print, we need to it say "Powered by Nova 401(k) and AFS" This is a joint venture of these companies and these companies have a good reputation in this market segment.
Agradable de tener
- lighting bolt imagery would be okay if it is not cheesy - particularly when saying powered by Nova 401(k) and AFS
No debería tener
- $; piggy bank; cartoony animal
no red, purple or pink
flames
megaphones