Hi
Really an Interesting project. Please please blind this project to avoid copying ideas. It is a favor that you can do for each and every designer.

Thanks
Dmad

Hi
I have worked on three different concepts. But looking forward to see this project blind.

Thanks
Dmad

Hi,
You may want to check the terms of this competition. Based on the SMH website T&C's it states that is only open to Australian residents NOT WORLDWIDE.

Seriously? All this time we're submitting our works? But it's not stated in design crowd brief.

I know Judging panel decisions are final and at the end of the day my question here will go nowhere, but I am compelled to ask, what is the point of a brief which calls for confronting, cutting edge, message-packed designs to make a difference and pack a punch, only to then have the panel eliminate those which do just that because they are "too confronting" ??

I refer to this design - http://www.designcrowd.com.au/design/3110082 - one of several, which falls into this category. What is confronting is street crime and the weak responses to it. Strong critical language depicting it is but a wet lettuce leaf across the wrist to the perpetrators, so what are the Judges afraid of? Is SMH genuinely wanting to 'get tough' with a confronting and tough problem?

I've read through the SMH's website theT&C's of the competition and find out that there are some rules stating that only Australians are eligible for the competition. Also found out that there are more entries for poster submitted through SMH's email and not through DesignCrowd. Is this competition from DesignCrowd Different from the email thing in SMH Website? It would be unfair for people here in DesignCrowd if at the end of the day all our efforts will be gone because they will choose design from those who submitted via email that were not even aware of. Just saying.

mmm .... the first para of the Brief does state that it is open to entrants from 'Sydney to San Francisco'. I would imagine the client would have corrected that promptly if it were not the case. Further, the entrants would be being blocked if they were ineligible. Common sense surely prevails.

I read the T&C's, too, but they have this whole article (if you google it - not sure I can paste a URL here) that "Graphic designers from across the globe have joined the initiative to try and reduce alcohol-fuelled violence with bright vector graphics, block lettering and creative flair." So, maybe the rules have changed.

Hi designers,

Thanks for submitting designs to the SMH Safer Sydney Ad Challenge.

Some quick overall feedback:
 
OBJECTIVE/TARGET MARKET:
Do not appropriate other alcohol campaigns that target drink driving or guns or glassing. This is off-message and fails to address the brief criteria  - create a graphic that appeals to young men.

Design your graphic for the target market: The brief asks you to design a graphic poster that will appeal to young men (18-25 years old) from Sydney who like to drink.

Focus your time on creating a poster that will get the attention of young men who like to drink. Put yourself in their shoes. These young men share similar interests (Facebooking, hanging out with their mates, girls and cars) and who on occasion get into alcohol-fuelled violent fights.

SLOGANS/COPY:
Your job is to develop an image and tagline/slogan that is unique.  Many designers are using copy from the brief eg "Safer Sydney" to headline their design submissions Please remove references to "SMH / Sydney Morning Herald" or "Safer Sydney" from your artwork. It''s ok to add this to the footer of your graphic but these words are not a substitute for your own headline.

Keep your headline to 3-6 words in length. Your design can be illustrative or typographic, but do not include sentences in your design.

Please proof-check your design for grammar and spelling before you submit.

IMAGERY:
Please do not use images of the Sydney Opera House or imagery of the Sydney skyline - unless you have permission to do so.

Do not use images of women as victims of assault.

CONDITIONS:

There has been some discussion of the rules around the contest.

To be clear, the contest run on DesignCrowd is sponsored by DesignCrowd so our normal T+Cs apply. This is an international contest. All designers regardless of location are eligible to win the cash prizes DesignCrowd has offered.  DesignCrowd will own the winnning designs, unless we choose to donate the winning designs to the SMH.

DesignCrowd is running a separate contest at the same time as SMH to help SMH get more top quality designs. The SMH published a story on DesignCrowd''s contest yesterday:

http://www.smh.com.au/nsw/safer-sydney-ad-challenge-draws-eye-of-international-designers-20140208-328wm.html.

DesignCrowd is matching the Herald''s $2500 prize for the challenge. DesignCrowd''s $2,500 prize will be shared between the top three designs, winner of the People''s Choice Award and four payments for participation.

The winners of each challenge (DesignCrowd and SMH) will be selected by a panel of judges chosen by Fairfax Media.

Cheers
Jo / DesignCrowd

Request you some feedback on my design.