Packaging and Logo Redesign for craft brand

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Este cliente recibió 41 diseños de empaque de 14 diseñadores. Eligieron este diseño de empaque de grrssn como el diseño ganador.
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Resumen de Diseño de Empaque
We are updating our brand name, logo and packaging. Are are looking for brand refresh that will: 1) be memorable 2) exude trust, quality and fun (tastefully).
iCraftVinyl will become - iCraft. We can include 'Vinyl and Supplies' as sub moniker, but the focus will be moving toward iCarft as opposed to iCraftVinyl. Include our tagline "Craft with Confidence" into the design. Looking for a clean, modern, refined design. Not busy.
We have become known for our purple packaging which we will keep. We are open to interpretation, but the transition from our existing brand and the new one should be smooth. If the current logo Font is used, we have decided to disconnect the line between the i and C so the "Craft" is more clear and looks less like an e.
The attached documents contain some iterations of the new look that have not hit the mark, but were good attempts. Your submissions should be better than the ones attached.
You can see our current Logo and pantone colors on the PDF attachment and at www.icraftvinyl.com. Our existing packaging and sticker is in the photo below.
Actualizaciones
Low design quality
Objetivo del mercado(s)
25 - 60 mostly female, mothers, crafters, small businesses owners
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Bold, professional appeal but friendly and fun as well.