Packaging design for Hamper boxes

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Resumen de Diseño de Empaque

We need to revamp our gift box packaging for our Hamper business. Our business Creative Hampers (www.creativehampers.com.au) is a website that curates, packages and delivers hampers for both consumers and corporates. We do everything from champagne and gourmet treats to pamper hampers, baby hampers and beer hampers. Our typical market is 35 - 65 years who are primarily women buying gift hampers for birthdays, thankyous, celebrations, births, sympathy, isolation/care hampers or just to say ' I'm thinking of you'.

We have recently purchased the business so it is going through a bit of a transformation and we want our packaging to be cost effective as we get 1000s of each type of hamper box produced each year. The design will need to be adapted across our box range.

Hampers are a luxury gift and are seen as being special and are designed to make the recipient go ''wow'' and our packaging needs to reflect this.

I will attach the specifics of the box in terms of measurements, must haves, design specifics and brand colours etc.

Objetivo del mercado(s)

Our typical market is 35 - 65 years who are primarily women buying gift hampers for birthdays, thankyous, celebrations, births, sympathy, isolation/care hampers or just to say ' I'm thinking of you'. Hampers are not a cheap gift so the people who buy hampers have higher disposable income


Estilos de fuente para usar
Sans serif
Script
Gustan otros estilos de fuente:
  • Rylan regular for logo

Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • - The hamper box MUST exude quality and a WOW factor
    - Colours and logos are listed in the attached brief.
    - Box in a dark grey colour (not black).
    - Colour grey can vary to that detailed in brief
    - Fixed ribbon (orange colour) to front of box design with our logo on ribbon (photo ref 1)
    - The word ‘’Happiness’’ to be printed in a script typeface across the front of the box as per photo ref 2. Feel free to choose a different typeface, I don’t particularly like this one on the reference.
    - Wording inside the box lid " Enjoy this box full of happiness"
    - Please do a version that has a design treatment on the front as well the plain grey with 'Happiness' on it

Archivos
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PNG
CreativeHampers Logo
martes, 23 de febrero de 2021
PNG
Bethany logo CH1
martes, 23 de febrero de 2021
DOCX
Packaging Brief Wednesday, 07 April 2021 04:29:24
miércoles, 7 de abril de 2021
PDF