Travel agency focusing on African -American women interested in Adventure travel needs a logo design

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Resumen de Diseño de Logo

I need a logo design for a Travel Agency called Adrenaline-HQ Travel. My ideal clients are African -American women ages 35-45 interested in adventure travel who would like to travel with like-minded women. My trips will be mainly adventure-focused with cultural, foodie, wellness, and other activities included. Here is my elevator Pitch: I create exhilarating, rejuvenating, and unforgettable travel experiences for melanated, adventure-loving professional women who want to find their travel tribe, shake off stress, and jet-set around the world.
Tagline: Adventures for Melanated Women - The World Is Your Playground
I do not want planes, arrows, ships, or transportation modes of any kind in the logo. I would like multiple variations of the logo (for black and white backgrounds etc.)
I would LOVE vibrant colors. In the final design, I would like to communicate fun, friendly and, inviting mixed with a little bougie.

Objetivo del mercado(s)

Kristen Roberts, who is married to Sean Roberts, is 42. Has 2 children 12 and 15. She is African American and her household income is $180,000 per year. She lives in Maryland and works in the tech industry. She likes adventure travel. She likes to zipline, jetski, parasail and she loves the water. Lounging by the pool, drinking margaritas all day is not on her list well, it's kinda last on her list. She loves adventure travel so, she has to participate in a physical activity each and everytime she goes on vacation. It's not a real vacation in her mind if she doesn't. She can be cheap when she wants to be but not when it comes to travel, she will spend her coins. She travels with the family maybe 2x a year and she takes a vacation with her husband at least once per year. They have very different travel styles so most of the time he isn't the least bit interested in her choice of activities and sometimes he will just say no. Depending on how he feels, he will try to appease her by participating, and sometimes he does enjoy himself but she would much rather he be enthusiastic from the beginning, it just makes it that much more fun! He likes to do things at his leisure and doesn't like 'being on a schedule". So she's at the point in her life where she wants to have some travel buddies and build genuine friendships with other like-minded women that she can travel with sometimes. She's looking for her travel tribe when she's not traveling with her husband and children. She does have friends who want to travel but either they flake out at the last minute, schedules never match up, aren't interested in the places or activities she suggests ( they are not all adventure-filled itineraries, there are other activities that she's interested in and participates in but the itineraries are all adventure focused) and she doesn't want to travel alone so, this is the next best thing.

Texto del logo

Adrenaline-HQ Travel - Adventures for Melanated Women


Requisitos
Debes tener
  • I would LOVE vibrant colors.
No debería tener
  • planes, arrows, ships, or transportation modes of any kind in the logo.
Pagos
1er lugar
US$110
2do lugar
US$100
Total
US$210

Fecha límite del proyecto
05 may. 2021 03:53:44 UTC
Language

Inspiración de Diseño de Logo
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