Develop new wine label for entry level Greek wines **
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Este cliente recibió 57 diseños de viñeta de 27 diseñadores. Eligieron este diseño de etiqueta de Bittersweet como el diseño ganador.
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Resumen de Diseño de Etiqueta
We need a label design for the new line of entry level Greek wines.
We will have 4 SKU: red dry wine, red semi sweet wine, white dry wine, white semi-sweet wines.
We would like to see traditional greek houses on it.
There needs to be a slight colour difference between dry and semi sweet wines (you can maybe change colours of some details in order to differentiate wines on the shelf).
We would like to use designs that use white and blue colours (I attached some images for your inspiration). The glass bottle will be transparent so keep in mind how the label will coordinate with the colour of the wine itself.
The label needs to communicate that the wine is from Greece, this wine is simple, approachable, easy to drink, modern and fun.
The brand name is the ancient Greek word "oikos". Quoting wikipedia: " Oikos (ancient Greek: οἶκος, plural: οἶκοι; English prefix: eco- for ecology and economics) refers to three related but distinct concepts: the family, the family's property, and the house.".
So feel free to further elaborate on the concept.
The text that should appear on the label:
1. Brand name - Oikos (a good idea would be to use a greek style shrift would be great to mimic greek letters οίκος).
2. White semi-sweet / White dry / Red semi-sweet / Red dry
Objetivo del mercado(s)
Ukraine
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The customer needs to look at the bottle and understand that is it from Greece straight away.