Blockchain Builders - WordPress Theme & Logo
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As some further guidance: I want the site to convey professionalism, high quality software development, and a great customer experience. It should appeal to a business owner--either an entrepreneur or established business that wants to develop a cryptocurrency that underlies a service or platform they are building.
As one counter-example, I would not want a big Bitcoin coin logo on my homepage. In some ways that is even advertising a competitor. To me that kind of Bitcoin logo is more suitable for a cryptocurrency investing or trading site. The focus should be on the client and how Blockchain Builders can solve their problems.
Regarding the graphic for the above the fold top section of the site, here is what I'm looking for more specifically:
- Ideally something that shows the client as the hero in the story. The focus of the site should be on them and their journey, with Blockchain Builders maybe not showing up in the graphics at all, but if we do then it would be as the client's guide.
- If applicable, any graphics should convey order and structure, rather than chaos. Random layouts of objects would be bad. Things that are connected or laid out in an orderly way are better.
- Nothing having to do with the Bitcoin logo, or cryptocurrency trading should be here or anywhere on the site. I know that is a common theme in cryptocurrency but that is not what our services are about and not what we build. We build cryptocurrency protocols and wallets, and potentially other applications that use cryptocurrencies, but that would not include crypto exchanges or trading apps. The general message is more about building a business that uses a cryptocurrency for the services it provides to the client's users.
- Whatever it is should be relatively simple and clean and not too distracting--the primary focus of attention should be on the Schedule a Free Consultation button--that should be where the viewer naturally looks when they see the page. The graphic is just supporting that.
- Of all the designs submitted, I think I generally gravitate towards a blue color. scheme. I think that color conveys safety/security and I think that fits well with the message of the site. Yellow and red are more impulsive colors, I know they can drive action but more for impulsive purchases and that doesn't fit here. Green conveys money but again that is not the focus.
- I'll stress again, the Schedule a Free Consultation button should be where the viewer's attention goes naturally. That means it should not blend into the graphic too much, it needs to have some contrast in the color or some other way where when you glance at the site that button is where your eyes go.
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